D2C wellness brand focused on making everyday health and nutrition simpler through high-quality products and customer-first experiences.
Key Responsibilities
- Plan and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
- Identify and onboard relevant influencers and content creators.
- Manage influencer outreach, negotiations, commercials and collaborations.
- Coordinate with influencers for content briefs, timelines and campaign deliverables.
- Track campaign performance including reach, engagement, clicks, conversions and ROI.
- Work closely with the creative and performance marketing teams to develop effective influencer content.
- Maintain strong relationships with influencers and agencies.
- Explore current creators, trends and formats to improve brand visibility and sales.