Company Description GLAD U CAME PVT LTD. is an award-winning public relations and influencer marketing boutique agency based in Mumbai. The agency works with established and emerging brands across fashion, beauty, entertainment, food, technology, travel, and related lifestyle sectors. Clients include well-known names such as OYO, Lotus Herbals, Revlon India, Renee Cosmetics, Vero Moda, Boult Audio, Da Milano, and many more.

GLAD U CAME focuses on tailor-made, cost-effective solutions rather than a “one size fits all” approach, and is recognized with multiple national awards for excellence in digital PR and marketing. The team has robust experience in top-tier press placements, celebrity seeding, influencer campaigns, and handling major fashion events like Lakme Fashion Week and Lotus Make-up India Fashion Week.

Role Description This is a full-time, on-site Influencer Marketing Executive role based in Mumbai.

The Influencer Marketing

Executive will identify, shortlist, and onboard relevant influencers across platforms such as Instagram, YouTube, and other social media channels, aligned with client campaign goals.

Responsibilities include planning influencer campaigns, coordinating briefs, negotiating deliverables and timelines, and managing end-to-end execution. The role involves daily communication with influencers and agencies, tracking content performance, generating reports, and ensuring campaigns deliver on reach, engagement, and brand objectives.

The Influencer Marketing

Executive will also support brainstorming for creative concepts, collaborate with PR and social media teams,



and maintain a structured database and relationship pipeline of influencers and content creators.

Qualifications

- Candidates should possess skills in influencer identification, outreach, and relationship management, including experience working with content creators across social media platforms.
- Candidates should possess skills in campaign planning and coordination, such as briefing influencers, managing timelines and deliverables, and aligning activities with brand and PR objectives.
- Candidates should possess skills in social media and digital marketing, including understanding of metrics like reach, impressions, engagement, and familiarity with platforms such as Instagram, YouTube, and Facebook.
- Candidates should possess skills in communication and collaboration, including clear written and verbal communication, negotiation abilities, and comfort working with internal teams and external stakeholders.
- Candidates should possess skills in data tracking and reporting, including maintaining influencer databases, monitoring campaign performance, and preparing concise reports and insights.
- Relevant qualifications include a bachelor’s degree in marketing, communications, mass media, or a related field, along with prior experience in influencer marketing, PR, or social media roles.
- Beneficial attributes include strong organizational skills, attention to detail, creativity in campaign ideation, familiarity with lifestyle, fashion, beauty, or entertainment brands, and a proactive, result-oriented approach.

📌 Influencer Marketing Executive (Mumbai)
🏢 GLAD U CAME
📍 Mumbai