Digital Marketing Specialist (5+ Years Experience)

We are looking for a results-driven Digital Marketing Specialist to support digital demand generation, campaign execution, and online customer engagement initiatives across global and regional markets.

This role is ideal for a marketing professional with experience managing multi-

channel digital campaigns, content marketing, SEO/SEM, and marketing automation within a B2B setting.

Key Responsibilities

Digital Campaign Execution

 Plan, execute, and optimize digital marketing campaigns across:

o Google Ads o LinkedIn o email marketing o display advertising o retargeting platforms

 Manage campaign budgets, schedules, and performance tracking

 Support lead generation and demand creation initiatives

SEO & Website Management

 Conduct keyword research and implement SEO best practices

 Optimize website and landing page content for search visibility and conversions

 Monitor website performance using analytics tools

 Coordinate with web developers and content teams on website updates

Content Marketing

 Develop and distribute digital marketing content including:

o blogs o newsletters o landing pages o videos o social media posts o case studies

 Support technical and product marketing teams with content promotion strategies

Marketing Automation & CRM





 Execute email campaigns and lead nurturing workflows

 Manage audience segmentation and marketing databases

 Support CRM integration and lead tracking processes

 Maintain campaign reporting dashboards and analytics

Analytics & Reporting

 Analyze campaign performance metrics including:

o CTR o conversion rates o traffic sources o lead quality o ROI

 Prepare regular performance reports and optimization recommendations

 Identify opportunities to improve digital marketing effectiveness

Social Media & Online Engagement

 Support social media campaign planning and execution

 Monitor audience engagement and digital trends

 Assist with webinar, virtual event, and online campaign promotions

Experience

 5 years of experience in digital marketing or B2B marketing

 Experience in technology, electronics, industrial, or engineering-related industries preferred

 Experience with:

 Google Analytics / GA4

 Google Ads

 LinkedIn Campaign Manager

 SEO tools such as SEMrush or Ahrefs

 Marketing automation platforms such as HubSpot, Marketo, or Pardot

 CRM platforms such as Salesforce

Interested pls share CV to [email protected] with below details

Exp

CTC

Exp CTC

NP

Pay: ₹400,000.00 - ₹750,000.00 per year

Work Location: In person

📌 Hiring for Digital Marketing Specialist role (Kochi)
🏢 FIFO International
📍 Kochi