Head of Sales & Business Development Company: UniSouk Location: Surat, Gujarat, India Department: Sales & Business Development Employment Type: Full-Time Reporting To: Founder / CEO Travel: Willingness to travel across Gujarat and other key cities as required About UniSouk UniSouk is a fast-growing e-commerce technology company building a unified seller platform for Indian D2C brands and retailers. The platform brings marketplaces, payment gateways, logistics, analytics and other e-commerce operations together into one intuitive dashboard, supporting channels such as ONDC, Amazon, Shopify and more.

Role Overview We are looking for a Head of Sales & Business Development who can take ownership of sales, business development and revenue growth at UniSouk. This is a hands-on leadership role. We are looking for someone who can sell, build relationships, lead a team, create processes and open new business opportunities.

The ideal candidate should be confident speaking with founders, business owners and senior decision-makers, be strong in English and Hindi, and be comfortable travelling for client meetings, business development and partnerships whenever required. You will work closely with the Founder and take ownership of building a strong and accountable sales function.

Key Responsibilities 1. Sales & Revenue Ownership • Own monthly and quarterly sales targets and overall revenue performance.

- Drive the complete sales cycle from lead generation and qualification to meetings, product demonstrations, negotiations and closure.
- Personally handle high-value and strategic prospects.
- Build and maintain a healthy sales pipeline with clear visibility on every opportunity.
- Conduct client meetings, demos, negotiations and follow-ups, both virtually and in person.
- Identify opportunities to improve conversion rates and reduce sales cycle time.
- Build strong relationships with founders, business owners and key decision-makers.
- Team Leadership & Performance Management • Lead and manage the sales team, including Sales Executives and Business Development team members.
- Set clear daily, weekly and monthly targets for the team.
- Monitor individual performance, lead activity, follow-ups, meetings, conversions and revenue.

Conduct regular reviews and performance discussions with team members.

- Coach the team on communication, pitching, objection handling, negotiation and closing.




- Work closely with team members on significant or difficult deals.
- Ensure accountability for assigned leads and timely follow-ups. 3.

Business

Development • Identify and develop new business opportunities across relevant markets.

- Build relationships with D2C brands, retailers, agencies, consultants, ecosystem players and other relevant businesses.
- Explore new acquisition channels and partnership opportunities.
- Develop strategic relationships that can generate consistent business for UniSouk.
- Represent UniSouk at business meetings, networking events, exhibitions and industry events whenever required.
- Travel for client meetings, business development and partnership discussions as required. 4.

Channel

Partnerships • Identify potential channel partners who can bring qualified business opportunities to UniSouk.

- Build and manage relationships with agencies, consultants, technology partners and other relevant ecosystem partners.
- Negotiate partnership structures and commercial terms in coordination with the Founder.
- Develop repeatable partner-led acquisition channels.
- Track partner performance, opportunities and revenue contribution.
- Maintain regular communication and follow-ups with key partners. 5.

Sales

Processes, SOPs & Reporting • Build and maintain structured sales SOPs and workflows.

- Ensure the sales team follows defined processes for lead handling, qualification, follow-ups, meetings and closures.
- Maintain strong CRM hygiene and accurate pipeline data.
- Establish clear reporting systems for daily, weekly and monthly sales performance.
- Track key sales metrics including leads, calls, meetings, demos, follow-ups, conversions, revenue and sales cycle.
- Identify process gaps and implement improvements to increase team productivity and conversion.
- Ensure management has clear and accurate visibility of sales performance at all times.
- Cross-Functional Coordination • Work closely with the Founder, Marketing, Product, Tech and Customer Success teams.




- Coordinate with Marketing on lead generation, lead quality and campaign feedback.
- Share customer and market feedback with Product and Tech teams.
- Ensure a smooth handover of closed clients to the onboarding/customer success team.
- Identify recurring customer objections, requirements and market trends and communicate them internally.

What We Are Looking For • Male candidate only.

- 7+ years of experience in sales, business development or a related revenue-focused role.

Prior experience in B2B SaaS, e-commerce, technology, marketplace or related industries will be strongly preferred.

- Proven experience in leading and managing a sales team.
- Strong individual sales and closing ability. This is not a purely managerial role.
- Strong experience in business development and building new client relationships.
- Experience in developing and managing channel or strategic partnerships.
- Excellent communication and interpersonal skills.
- Strong command of English and Hindi . Gujarati would be an added advantage.
- Confident speaking with founders, CXOs, business owners and senior decision-makers.
- Strong negotiation, objection-handling and closing skills.
- Comfortable with field sales, client meetings, networking and frequent travel.
- Strong understanding of sales processes, SOPs, CRM and reporting.
- Ability to analyse sales data and use it to drive team performance.
- Strong ownership, follow-up discipline and accountability.
- Ability to work in a fast-moving startup workplace with minimal hand-holding.

The Right Fit The right person for this role is someone who can sit with a salesperson and help close a difficult deal in the morning, meet a potential channel partner in the afternoon, review the team's pipeline in the evening, and then improve the sales process based on what they observed. We are looking for a hands-on sales leader who is equally comfortable with people, numbers, clients, processes and closing deals. What UniSouk Offers • Opportunity to take ownership of the sales and business development function at a growing e-commerce SaaS company.

- Direct exposure to the Founder and senior leadership.
- Significant ownership in building the sales team, processes and partnership network.
- Competitive fixed salary + performance-based incentives.
- Growth opportunity based on performance and ownership.

📌 Head of Sales and Business Development (Surat)
🏢 UniSouk
📍 Surat