Department: E-commerce / Growth /n Location: Pune /n Experience: 5 -10 Years (D2C/FMCG/Beauty & Personal Care preferred) /n About the Role: /n We are looking for a dynamic and growth-oriented Head D2C to lead and scale our Direct-to-Consumer business. This role will own the end-to-end D2C P&L;, drive revenue growth, optimize customer acquisition and retention, enhance website performance, and deliver a best-in-class customer experience. The ideal candidate has proven expertise in scaling D2C brands, driving digital growth, and building high-performing teams. /n Key Responsibilities : /n D2C Business Strategy /n /n

- Develop and execute the overall D2C growth strategy aligned with business objectives.

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- Own the complete D2C P&L;, including revenue, profitability, and operational efficiency.

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- Build long-term growth plans to scale the brand across owned digital channels.

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- Identify new growth opportunities, customer segments, and product categories.

/n /n Website & Conversion Optimization /n /n

- Own the performance of the D2C website (Shopify or equivalent platform).

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- Improve website conversion rate (CVR), Average Order Value (AOV), and customer lifetime value (LTV).

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- Optimize the customer journey, checkout process, and user experience.

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- Work with Product, UI/UX, and Technology teams to implement website improvements.

/n /n Customer Acquisition & Growth /n /n

- Collaborate with the Performance Marketing team to drive profitable customer acquisition. •

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- Monitor CAC, ROAS, MER, LTV, and customer retention metrics.

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- Develop strategies to increase repeat purchases and subscription programs.

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- Scale revenue through campaigns, offers, and new customer acquisition initiatives.

/n /n CRM & Customer Retention /n /n

- Lead CRM strategy across Email, SMS, WhatsApp, and Loyalty Programs.

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- Improve customer retention, repeat purchase rate,



and customer engagement.

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- Develop life cycle marketing campaigns and personalized communication strategies.

/n /n Merchandising & Product Strategy /n /n

- Plan product launches, bundles, offers, and promotional calendars.

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- Work closely with Brand and NPD teams on product assortment and pricing strategies.

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- Optimize product merchandising based on customer behavior and sales trends.

/n /n Analytics & Business Intelligence /n /n

- Monitor business performance using dashboards and analytics tools.

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- Analyze traffic, conversions, revenue, customer cohorts, and retention metrics.

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- Present weekly and monthly business reviews with actionable recommendations.

/n /n Cross-functional Leadership /n /n

- Collaborate with Brand, Performance Marketing, Supply Chain, Customer Support, Finance, Technology, and Product teams.

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- Lead and mentor the D2C team to achieve business goals.

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- Drive a culture of data-driven decision-making and continuous improvement.

/n /n Key Skills : /n /n

- Strong expertise in D2C business management.

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- Deep understanding of Shopify and D2C technology ecosystems.

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- Experience with Performance Marketing, CRM, and Growth strategies.

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- Solid analytical and commercial acumen.

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- Expertise in P&L; management and business planning.

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- Advanced Excel, GA4, Looker Studio, and analytics tools.

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- Excellent leadership and stakeholder management skills.

/n /n Qualifications: /n /n

- Bachelor's degree in Business, Marketing, Commerce, Engineering, or a related field.

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- MBA is preferred.

/n /n Preferred Experience: /n /n

- 5-10 years of experience in D2C, E-commerce, Growth, or Digital Business.

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- Prior experience in FMCG, Beauty & Personal Care, Consumer Goods, or Retail.

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- Proven success in scaling D2C brands with significant revenue growth.

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- Hands-on experience with Shopify, CRM platforms, and analytics tools.

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📌 HeadC (Direct-to-Consumer) (Pune)
🏢 Ghar Soaps
📍 Pune