What Do We Do ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”.

Proposition For Merchants D2C selling made as easy as selling on e-com marketplaces

Why build this?

- India's D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratized. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Status-quo software solve for work-flow management of storefront but don't do enough on “helping” merchants sell well!

Our proposition Role We have a software + services proposition for the merchant with the goal of optimizing for the merchant's profitability. Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

- Marketing manager (“top of the funnel”)
- Category manager (“products/merchandising”)
- Product manager (“website/app metrics”)
- Ops manager (“shipping metrics”)

Our services layer measures metrics across all these buckets to optimize and take appropriate actions for merchant's profitability. Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Founders

- Rishabh Verma
- Harmin Shah

Our Investors Role Charter: Graphic Designer Associate As a Graphic Designer Associate, you will work closely with the Marketing and Creative teams to create high-quality visual content that brings ShopDeck's brand and marketing campaigns to life. You will be responsible for designing ad creatives, social media assets, festive campaigns, templates, and performance marketing creatives across different formats and platforms. This is a hands-on, execution-focused role for someone who combines strong visual design fundamentals with an interest in AI-powered creative tools and automation. You will not just execute design briefs — you will experiment with AI tools, write and refine prompts, test different creative directions, and find faster and more scalable ways to produce high-quality design output.

The ideal candidate will have hands-on experience with AI creative generation and automation tools, strong knowledge of Adobe Creative Suite and Figma, an understanding of performance marketing and ad creatives, and the ability to think logically, iterate quickly, and translate ideas into compelling visual assets.

What You'll Do Graphic Design & Creative Execution

- Create high-quality visual assets for ShopDeck's marketing, social media, campaigns, and brand communication.
- Design static and motion creatives across different formats and platforms.
- Translate creative briefs and marketing objectives into visually compelling designs.
- Maintain consistency in ShopDeck's visual identity across different creative assets.
- Adapt creatives into multiple sizes, formats, and variations based on platform requirements.
- Work closely with the marketing team to understand campaign objectives and deliver creatives accordingly.

AI-Generated Creative & Automation

- Use AI-powered creative generation tools to create and experiment with new visual concepts.
- Write, test, and refine prompts to generate high-quality images, visuals, backgrounds, and creative elements.
- Explore AI tools that can improve the speed, quality, and scale of creative production.
- Experiment with AI-assisted workflows for repetitive design and production tasks.




- Identify opportunities to automate parts of the creative process without compromising design quality.
- Build and improve repeatable AI-powered creative workflows and templates.

Performance Marketing Creatives

- Design creatives for performance marketing campaigns across platforms such as Meta and Google.
- Understand how visual elements such as hooks, layouts, messaging, CTAs, and formats influence ad performance.
- Create multiple creative variations to test different concepts, messaging angles, formats, and visual styles.
- Work with the marketing team to understand campaign objectives and translate them into effective ad creatives.
- Analyze creative-level performance and use insights to improve future designs.
- Balance visual appeal with the objective of driving clicks, engagement, leads, or conversions.

Festive & Campaign Creatives

- Create creative assets for festive campaigns, seasonal campaigns, product launches, and special occasions.
- Develop festive templates and reusable creative systems that can be adapted across campaigns.
- Experiment with different visual styles, layouts, typography, illustrations, and AI-generated elements.
- Ensure campaign creatives remain visually consistent while adapting to different themes and requirements.

Video & Motion Creatives

- Create short-form performance marketing videos and social media videos.
- Design video creatives that communicate the key message quickly and effectively.
- Work on motion graphics, transitions, text animations, and visual effects where required.
- Adapt static concepts into engaging video formats for different platforms.
- Experiment with AI-assisted video generation and editing tools to improve creative output and production speed.

Creative Testing & Iteration

- Develop multiple creative concepts and variations instead of relying on a single design direction.
- Test different visual hooks, layouts, formats, messaging, and creative styles.
- Take feedback from the marketing and creative teams and iterate quickly.
- Use performance data and audience response to understand what is working and what needs improvement.
- Continuously experiment with new design approaches, tools, formats, and AI capabilities.

Creative Automation & Scaling

- Explore current ways to scale creative production using AI and automation.
- Build reusable templates, systems, and workflows that allow the team to produce creatives faster.
- Identify repetitive design tasks that can be streamlined or automated.
- Experiment with AI tools to generate multiple creative variations efficiently.
- Help build a scalable creative production process as ShopDeck's marketing requirements grow.

Cross-Functional Collaboration

- Work closely with Marketing, Performance Marketing, Brand, and Content teams to understand creative requirements.
- Collaborate with marketers to translate campaign objectives into effective visual communication.
- Take feedback from internal stakeholders and incorporate it into final creatives.
- Ensure all creatives are aligned with ShopDeck's brand guidelines and campaign objectives.
- Communicate timelines, requirements, and creative constraints clearly with the relevant teams.

Experience & Background

- Prior experience in Graphic Design, Visual Design, Creative Design, or a similar role.
- Hands-on experience using AI creative generation or automation tools.
- Strong experience with Adobe Creative Suite, including Photoshop and Illustrator; experience with After Effects or Premiere Pro is a plus.
- Proficiency in Figma and other relevant design tools.




- Experience creating social media, marketing, advertising, or performance marketing creatives.
- Understanding of performance marketing and how creative impacts metrics such as CTR, engagement, and conversion.
- A strong portfolio demonstrating graphic design, advertising creatives, social media creatives, videos, or AI-generated creative work.
- Ability to work on multiple creative requirements while maintaining quality and consistency.

Skills & Mindset

- Visual Design Fundamentals – Has a strong understanding of composition, typography, colour, hierarchy, spacing, and visual storytelling.
- AI Creative Skills – Comfortable experimenting with AI tools and using them to improve creative quality and production speed.
- Prompt Crafting – Enjoys writing, testing, and refining prompts to achieve the desired visual output.
- Creative Judgment – Understands what makes a visual engaging, relevant, and effective for its intended audience.
- Performance Mindset – Understands that good design is not only about aesthetics but also about achieving a marketing objective.
- Fast Iteration – Comfortable creating multiple versions, taking feedback, and improving designs quickly.
- Logical Thinking – Approaches creative problems systematically and understands how to break a larger requirement into smaller design problems.
- Attention to Detail – Maintains high standards for typography, alignment, layouts, branding, and overall visual quality.
- Ownership Over Execution – Takes a creative requirement from initial brief to final asset rather than stopping at the concept stage.
- Experimentation – Constantly explores new AI tools, creative formats, workflows, and techniques to improve output.
- Startup Agility – Comfortable working with changing priorities, tight timelines, and evolving creative requirements.

What Success Looks Like

- High-quality creative assets are consistently delivered on time across marketing and brand requirements.
- AI tools are being effectively used to improve the speed, scale, and quality of creative production.
- Creative output is improving through continuous experimentation and iteration.
- Performance marketing creatives demonstrate strong visual communication and are optimized based on performance insights.
- Festive, social media, and campaign creatives are visually consistent and aligned with ShopDeck's brand.
- Multiple creative variations are produced efficiently for testing and optimization.
- Reusable templates and AI-powered workflows are built to make creative production more scalable.
- The creative team has a faster and more effective design process through the effective use of AI and automation.
- Marketing and creative teams have strong collaboration and receive reliable, high-quality design support.

At ShopDeck, You'll

- Build with AI: Work at the intersection of graphic design, AI, automation, and marketing to build modern creative workflows.
- Create at Scale: Experiment with AI and automation to produce high-quality creative assets faster and at greater scale.
- Work on Real Marketing Problems: Design creatives that are directly connected to ShopDeck's campaigns, brand, and growth objectives.
- Experiment Freely: Test new AI tools, prompts, formats, visual styles, and creative approaches rather than relying only on traditional design workflows.
- Learn Performance Marketing: Gain hands-on exposure to how creative impacts advertising performance and marketing outcomes.
- Work Cross-Functionally: Collaborate closely with Marketing, Performance Marketing, Brand, and Content teams.
- Build from Zero to One: Help establish scalable AI-powered creative processes and systems as ShopDeck's marketing requirements grow.
- Grow Your Creative Toolkit: Develop deeper expertise across design, AI creative generation, automation, video, and performance marketing.

📌 Graphic Designer (Bengaluru)
🏢 ShopDeck
📍 Bengaluru