Designation : General Manager - Sales

Department : Sales

Location: Surat, Gujarat

Products : Electrical Distribution Systems (LV Switchboards, MV Switchboards, Busducts, Power Quality & Projects)

1. Purpose of the Role To drive national sales growth of V1 by developing markets, strengthening customer relationships, leading the sales organization, achieving order intake targets and ensuring alignment between business commitments and execution capabilities.

2. Accountability

Accountable for achieving sales targets across the national market while ensuring sustainable growth,

customer satisfaction, margin protection and development of a high-performing sales organization.

3. Key Responsibilities

- Develop and execute the annual sales strategy across India.
- Achieve budgeted order intake, revenue and profitability targets.
- Build and maintain relationships with strategic customers, consultants, EPC contractors and channel partners. Drive business acquisition across LV Switchboards, MV Switchboards, Busducts, Power Quality Solutions and Industrial Projects.
- Identify and develop recent markets, customer segments and business opportunities.
- Review and guide major quotations, tenders and commercial proposals.
- Ensure healthy opportunity pipeline and forecast visibility.




- Lead and develop regional sales teams to achieve organizational objectives.
- Monitor market trends, competitor activities and customer requirements.
- Ensure alignment between sales commitments and execution capabilities.
- Support resolution of critical customer issues and commercial escalations.
- Drive customer retention and expansion of strategic accounts.
- Ensure adherence to CRM, ERP and sales governance processes.
- Conduct periodic sales reviews and performance assessments.

4. Experience

- Qualification
- B.E./B.Tech. in Electrical Engineering preferred
- MBA (Marketing / Business Management) preferred
- Experience
- 12–18 years of relevant experience in industrial sales and business development.
- Minimum 5 years in a leadership role.

Strong exposure to LV Switchboards, MV Switchboards, Busducts, Power Quality Solutions and Industrial

Projects.

5. Technical Competencies

- Industrial Sales & Business Development
- National Sales Management
- Electrical Industry Knowledge
- Commercial & Contract Management
- Key Account Management
- Tendering & Proposal Management
- Sales Forecasting & Pipeline Management
- ERP & CRM Systems
- Leadership & Team Development
- Negotiation & Relationship Management

📌 General Manager Sales Marketing (Bharuch)
🏢 REM Electromach
📍 Bharuch