GM - Mahindra Adventure Responsibilities &

- Key Deliverables Context The Goal is to rapidly build on Mahindra’s legendary off-road legacy and turn it into the ultimate aspirational lifestyle community. Creativity that can take the raw passion of thousands of Thar, Scorpio, and XUV owners and build a hyper-engaged, high-status "cult" that makes owning a Mahindra vehicle an unmissable ticket to a premium adventure ecosystem.

Key Responsibilities Operations-Curation Balance: This role will be on the intersection of both operational grit and premium travel design. The candidate will oversee everything from multi-day expeditions and competitive off-road rallies to curated luxury glamping trails for example. Cult &

- Community Building: Key gap currently is right usage of the customer database; we need to nurture high-status consumer sub-cultures by designing tiered membership structures, creating a sense of deep psychological lock-in to the community. The Platform &
- Asset-Light Ecosystem:



Have the ability to move Mahindra Adventures from a physical event coordinator into a scalable digital and physical marketplace, understanding of the external partner eco-system and Digital platforms is a must. Commercialisation &
- Cross-Sell Impact: The candidate will own the P&L; . Not only from running profitable adventure packages, secure premium corporate sponsorships, and create high-margin merchandise lines but also track how active community engagement in Adventures directly drives future vehicle upgrades /adoption.

Preferred Industries Education

Qualification MBA in Marketing or related field (preferred).

General

Experience 14–18 years of brand management, experiential marketing, or automotive/lifestyle brand experience. Robust strategic mindset with hands-on execution capability. Proven ability to lead cross-functional teams and build scalable experience-led brands.

📌 General Manager - Adventure & Experiential Marketing (Mumbai)
🏢 Mahindra and Mahindra
📍 Mumbai