This is a market-building leadership role 1️⃣ Market Development &

- Expansion Develop and execute field marketing strategy across Jamshedpur and nearby towns.

Identify and onboard: Electrical counters Builders & contractors Interior designers Architects Commercial clients Increase brand visibility of NLC in local market. Ensure minimum monthly revenue targets from field channel. 2️⃣ Team Building From Scratch Recruit, train, and deploy field sales executives. Build a structured daily reporting system (visits, leads, follow-ups).

Set KPIs for: Daily visits (20–25 minimum per executive) Lead generation Conversion ratio Revenue targets Conduct daily review meetings. Build discipline, punctuality, and accountability culture. 3️⃣ Lead Generation &

- Conversion Management Ensure every lead is recorded in CRM/Google Sheets.

Classify leads: Ongoing Interested Cold Closed Monitor follow-up cycle strictly. Improve conversion ratio consistently. 4️⃣ Dealer &

- Counter Network Development Build strong relationships with local electrical counters. Promote selected high-margin commercial products: Drivers LED strips Rope lights Panels COBs Track lights Flood lights Introduce flexible credit & refund policy strategically. Ensure repeat order cycle. 5️⃣ Field Execution Discipline Monitor daily field movement. Surprise field visits. Review performance through data, not emotions. Ensure no fake visits or false reporting. 6️⃣ Training &
- Development Train team in:



Product knowledge Objection handling Qualified behavior Grooming & communication Develop next-level leaders within team. Create SOP for field sales operations. 7️⃣ Coordination With Showrooms Align field sales with showroom inventory. Coordinate installation/service commitments. Avoid over-promising in market. ? Performance Indicators (KPIs)Monthly revenue from field channel Conversion ratio % Active counters onboarded Repeat purchase rate Team retention & performance growth Data reporting accuracy Market penetration growth ? Required Experience &
- QualificationsMinimum 5–7 years in field sales/marketing At least 2–3 years in leadership role Proven track record of: Building team from zero Scaling territory revenue Handling dealer networks Experience in electrical, lighting, building materials, or hardware industry preferred. ? Personal Traits Required Strong leadership presence High discipline & punctuality Data-driven decision maker Market-smart & aggressive Emotionally stable Zero tolerance for excuses Strong negotiation skills Excellent communication (Hindi + English) ⚙️ Other Specific RequirementsMust own a two-wheeler. Must be comfortable with field travel daily. Must be available 6 days a week. Must submit structured weekly & monthly reports. Must build department systems, not just chase sales. ? This role is for someone who: Thinks like an entrepreneur Takes ownership like a partner Builds systems that work without daily supervision Focuses on long-term growth, not short-term commissions

📌 Field Sales Executive (Jamshedpur)
🏢 National Lights
📍 Jamshedpur