Job Purpose To build and execute digital marketing initiatives that increase brand visibility, audience engagement, website traffic, leads, and online sales across relevant digital channels.

Key Responsibilities

- Plan and execute digital marketing strategies aligned with company business and revenue goals.
- Manage and grow the company's presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Create and manage monthly content calendars in coordination with the creative and content teams.
- Coordinate with designers, video editors, and other team members to ensure timely delivery of digital content.
- Monitor social media engagement, reach, followers, website traffic, leads, and conversions.
- Manage organic digital marketing activities and support paid campaigns when required.
- Conduct keyword, competitor, audience, and market research to identify growth opportunities.
- Support SEO, website optimization, email/WhatsApp marketing, and other digital initiatives.
- Develop and execute campaigns for product launches, offers, promotions, and brand activities.
- Track campaign and channel performance and identify areas for improvement.
- Prepare weekly and monthly digital marketing performance reports.
- Monitor competitors and industry trends and recommend new content and marketing opportunities.
- Maintain consistent brand messaging and ensure all digital communication follows company guidelines.
- Work closely with the Performance Marketing, Sales, E-commerce, Creative,



and Content teams to improve overall marketing results.

Key Performance Indicators (KPIs)
- Organic Reach & Engagement

- Qualified Leads Generated

- Website/Social Media Traffic Growth
- Content Performance & Consistency
- Conversion & Revenue Contribution
- Brand Growth & Audience Development

Required Skills
- 2+ years of hands-on experience in Digital Marketing.
- Strong understanding of social media marketing and digital content strategy.
- Working knowledge of SEO, Google Analytics/GA4, Google Search Console, and social media analytics.
- Good understanding of content marketing, audience targeting, and digital funnels.
- Experience managing business social media accounts.
- Strong analytical and reporting skills.
- Good communication, coordination, and project management skills.
- Ability to work with deadlines and manage multiple campaigns simultaneously.
- Basic knowledge of Canva or other content/creative tools is an advantage.

Qualification
- Bachelor's degree in Marketing, Business, Communications, IT, or a related field.
- Digital Marketing certification is an advantage.

Preferred Candidate Candidates who can demonstrate measurable experience in social media growth, lead generation, website traffic, content performance, and digital campaign execution will be preferred.

Working Conditions

Location: Hyderabad

Work Mode: On-site / Work from Office

Experience: 2+ Years

Employment Type: Full time

Pay: ₹10,076.85 - ₹41,003.24 per month

Work Location: In person

📌 digital marketing (Hyderabad)
🏢 united science alliances
📍 Hyderabad