Group Company: TVS Motor Company

Designation: Digital Marketing Manager

Office Location: Bangalore, Koramangala

AboutTVS / Who are we?

For more information, please visit .

Job Title / Role: Digital Marketing Manager

Department: MKTG (H)

Section: Premium Business - Digital Marketing

Education Qualification: Graduate (Must), Masters (Optional)

Required Experience: Minimum 7/8 years, in digital paid media & performance marketing roles. Preferably having both Brand & Agency experience. Atleast 3 years on performance marketing related channels/businesses, preferably operating medium to large budgets and experience with considerable scale.

Target Companies / Industry / Sector: Digital marketing for B2C Industries across verticals such as Auto, OTT, CPG, E-commerce and BFSI clients, Media Agencies (360 or Digital)

RoleDescription:

The candidate will be working across premium business' digital media campaigns to drive defined funnel KPIs - motorcycle, merchandise & accesseries for India Business and key international markets.

Drives BAU campaigns with Internal stakeholders & partner agencies across performance, hyperlocal, consideration building domains.

Develop and drive end-to-end campaign strategies with the partner agencies for SEM, Programmatic, Display, Social, Affiliate and other growing channels via test & learns

Manage, optimize,



and expand programs for all performance marketing channels to maximize the profitability from the marketing spend

Works with the Digital & Media head to build the intigrated digital narative for key business units.

Brings understanding of 1st, 2nd and 3rd party consumer data.

Brings understanding of Programmatic, CDP, DMP, DSP.

Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working

Brings curiousity & hunger towards digital marketing best practices, the latest tools and systems.

Deep understanding and experience in using data across channels to build customer centric, cross channel digital plans

Managing points (Key KPI/KRAs)

- Cost efficiencies in BAU performance campaigns

- Current platforms and practices deployed per quarter

- Digital Lead targets for specified products

- On-time In-Full Adherance of SOPs with digital paid partner

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Manager - Premium Business (Kothamangalam)
🏢 TVS Motor
📍 Kothamangalam