Must-Have Experience

- Minimum 5+ years of experience in Digital Marketing

- Prior experience in Events, Media & Entertainment Industry, Media Agencies, Media Buying Companies, or GEC TV Channels

- Direct experience curating digital branding and marketing ideas from idea curation to implementation to measuring output

- Experience running digital campaigns for an event, TV show, or multiple brands

- Hands-on experience in content creation strategy creating content with vendors/team and deploying across digital platforms

- Solid working experience across LinkedIn, Instagram, Facebook, YouTube, etc.

- Experience in digital marketing for large-format events, IPs, and TV shows

Roles & Responsibilities

- Own digital strategy and execution for concept to output

- Plan and run digital campaigns across LinkedIn, Instagram, Facebook, YouTube, and other platforms

- Lead content creation strategy — working with vendors/internal team to develop and deploy content





- Track and measure digital campaign performance against goals

- Coordinate with Branding & Marketing, Sponsorship, and Production teams for integrated digital rollout

- Manage digital vendors, agencies, and content partners

- Build platform-specific content calendars and posting strategies

- Drive audience growth, engagement, and digital visibility for the show and its IPs

Expected KPIs

- Growth in followers/subscribers across platforms (LinkedIn, Instagram, FB, YouTube)

- Engagement rate (likes, comments, shares, views) per platform

- Content output vs. content calendar adherence

- Campaign reach and impressions vs. targets

- Video/content views and watch-time (YouTube, Reels, etc.)

- Digital vendor delivery consistency and quality

- Conversion metrics (sign-ups, applications, ticket sales, etc. where applicable)

📌 Digital Marketing Manager (Chennai)
🏢 MATID TECHNOLOGIES
📍 Chennai