Eskag Group of Companies is looking for a Digital Marketing Executive with a minimum of 3 years of relevant experience to manage integrated digital marketing activities across B2B, B2C, and D2C business verticals.

Key Responsibilities

- Plan and execute digital marketing campaigns across SEO, PPC, social media, email marketing, content, and other relevant channels.
- Manage and optimize website content, landing pages, SEO activities, and conversion journeys to improve traffic, visibility, leads, and conversions.
- Track and analyze performance using GA4, Google Search Console, GTM, and other relevant tools, with a focus on traffic, leads, conversions, CAC, and ROI.
- Conduct keyword research, competitor analysis, content optimisation, and digital performance analysis to identify growth opportunities.
- Coordinate with PPC, Social Media, Content, Creative, Sales, and Web teams to execute integrated campaigns effectively.

Requirements





- Minimum 3 years of hands-on experience in Digital Marketing.
- Strong understanding of SEO, PPC, social media, email marketing, content marketing, analytics, and conversion optimisation.
- Experience working across B2B, B2C, and D2C environments.
- Working knowledge of GA4, Google Search Console, GTM, and Excel/Google Sheets.
- Strong analytical, communication, coordination, and problem-solving skills with a focus on measurable business results.

Job Type : Full time Experience : Minimum 3 Years

Job Location : On-Site (Kolkata, West Bengal)

Interested candidates who meet the above criteria are invited to share their updated resume with the subject line "Application for Social Media Executive" at [email protected]/[email protected].

📌 Digital Marketing Executive (Kolkata Metropolitan Area)
🏢 West Bengal Chemical Industries
📍 Kolkata Metropolitan Area