**Key Responsibilities

1. Meta Ads & Performance Marketing (Primary Focus)** Plan, create, and manage Facebook & Instagram ad campaigns

Achieve daily, weekly, and monthly lead targets

Optimize campaigns based on CPL, CTR, ROI, and conversion rates

Audience research, custom audience & lookalike audience creation

A/B testing of creatives, copies, and landing pages

Monitor ad spends and ensure maximum ROI

Regular performance reporting and insights sharing

2. LinkedIn Marketing & BrandingManage and grow LinkedIn company pages Plan and execute organic + paid LinkedIn campaigns

Create LinkedIn content for brand awareness, hiring, and thought leadership

Run LinkedIn lead generation ads (if required)

Engage with the audience through comments, messages, and posts

3.



Website Handling & OptimizationManage and update website content regularly

Coordinate with design & development teams for landing pages

Optimize website pages for lead generation & user experience

Basic understanding of SEO, page speed, and conversion optimization

Track website traffic using Google Analytics / Search Console

4. Content Creation Articles & Blogs

Write and manage blogs and articles related to industry, technology, careers, or services

Ensure content is SEO-friendly and value-driven

Coordinate with subject experts for technical content

Maintain consistency in brand tone and messaging

Plan content calendars for blogs and long-form posts

📌 Digital Marketing Executive -Pune
🏢 Serendipity corporate services
📍 Pune