Position: Digital Marketing Executive

Industry: Healthcare / Clinic

Experience: 1–3 Years

Location: Lucknow

Employment Type: Full-Time

Job Overview

We are looking for a Digital Marketing Executive who can manage the clinic’s online presence while also maintaining basic clinic records and supporting day-to-day digital coordination.

The ideal candidate should have hands-on experience in SEO, social media management, Facebook/Instagram communication, content posting, online reputation management, and basic data/record management.

Key Responsibilities

1. Digital Marketing & Social Media

- Manage the clinic’s Facebook, Instagram, Google Business Profile, and other social media accounts.
- Respond professionally to Facebook/Instagram messages, comments, and patient inquiries.
- Create and publish engaging healthcare-related posts, images, reels, and updates.
- Monitor social media engagement and respond to queries in a timely manner.
- Maintain a consistent and professional online presence for the clinic.

2. SEO & Online Presence

- Implement basic on-page and off-page SEO activities.
- Manage website content, keywords, meta titles, descriptions, and local SEO.
- Improve the clinic’s visibility on Google and other search platforms.
- Monitor Google rankings, website traffic, and online performance.
- Manage and optimize the clinic’s Google Business Profile, including posts, information, and reviews.

3. Patient Communication

- Respond to online patient inquiries through Facebook, Instagram, WhatsApp, Google, and other channels.
- Provide basic information regarding clinic services, doctors, timings, and appointments.
- Forward medical or clinical questions to the appropriate doctor/staff member.
- Maintain professional, polite, and patient-friendly communication.

4. Clinic Records & Data Management

- Maintain and update basic clinic records and administrative data.
- Enter and maintain patient/appointment information as authorized by the clinic.




- Maintain records of inquiries, leads, appointments, and follow-ups.
- Prepare basic daily/weekly/monthly reports.
- Maintain confidentiality and follow clinic policies regarding patient information.

5. Lead & Appointment Management

- Track leads generated through Google, Facebook, Instagram, website, and other digital channels.
- Follow up with prospective patients as instructed.
- Coordinate with reception/clinic staff regarding appointments and inquiries.
- Maintain a simple lead and conversion tracking report.

Required Skills
- Good knowledge of SEO and Digital Marketing.
- Experience managing Facebook and Instagram pages.
- Positive written communication skills in English and Hindi.
- Basic knowledge of Google Business Profile / Local SEO.
- Knowledge of Canva or similar tools for creating social media creatives.
- Basic Excel/Google Sheets skills.
- Good data-entry and record-management skills.
- Strong communication and interpersonal skills.
- Ability to handle patient/customer queries professionally.
- Healthcare/clinic experience will be an advantage.

Preferred Skills
- Experience with healthcare or clinic digital marketing.
- Knowledge of Google Analytics / Search Console.
- Knowledge of Meta Business Suite.
- Basic WordPress/CMS knowledge.
- Experience managing online reviews and reputation.
- Experience with WhatsApp Business.

Key Performance Indicators (KPIs)
- Improvement in local Google visibility and SEO performance.
- Growth in social media engagement and followers.
- Timely response to online inquiries.
- Number and quality of digital leads generated.
- Lead-to-appointment conversion.
- Accuracy and timely maintenance of clinic records.
- Improvement in Google reviews and online reputation.

Important The candidate will have access to clinic/patient-related information and must maintain strict confidentiality and data privacy. Medical advice must only be provided by qualified clinical staff. Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive & Clinic Coordinator (Lucknow)
🏢 Observance Solutions Private
📍 Lucknow