Digital Marketing & AI Growth Manager

Company: mCURA Mobile Health Pvt. Ltd.

Industry: Healthcare Technology / Agentic AI / Digital Health

Experience: 24 years

About the Role mCURA is looking for a hands-on, outcome-driven Digital Marketing & AI Growth professional who can use modern AI tools, digital platforms, content, performance marketing and automation to generate measurable reach, engagement, qualified leads and conversions.

This is not a conventional social-media management role.

The candidate will be responsible for building and executing digital growth strategies across three distinctly different healthcare markets, each requiring a different audience, message, acquisition strategy and conversion funnel.

1. Enterprise Hospitals B2B

Build digital visibility and qualified lead generation for mCURA's Agentic AI OPD and hospital transformation solutions targeted at large hospital groups and enterprise hospitals.

The target audience includes Hospital Promoters, Managing Directors, CEOs, CFOs, CIOs, Medical Directors, COOs and other senior decision-makers.

Marketing should focus on thought leadership, account-based targeting, LinkedIn, industry content, case studies, leadership positioning and campaigns capable of generating CXO-level conversations and meetings, rather than simply generating high volumes of generic leads.

2. Small & Mid-Sized Hospitals / Clinics B2B

Develop a more scalable digital acquisition model for small and mid-sized hospitals, nursing homes, specialty centres, multi-specialty OPDs and clinics.

This segment requires a different strategy focused on:

- Higher-volume lead generation
- Geo-targeted campaigns
- Google/Meta/LinkedIn acquisition
- WhatsApp and landing-page conversion
- Webinars/digital demonstrations
- Automated lead nurturing
- Retargeting
- Faster lead-to-demo and lead-to-conversion cycles

The candidate should be capable of using AI and automation to make this segment increasingly digital-first and scalable without proportionately increasing marketing manpower. 3. SecretConsultation.com B2C

Build a completely separate B2C digital growth strategy for SecretConsultation.com, focused on consumer awareness, traffic, engagement, registrations and consultation conversion.

This will require strong understanding of:

- Instagram, Facebook, YouTube and emerging consumer platforms
- Reels and short-form video




- Influencer/creator strategies
- Viral and shareable content
- SEO and AI-search visibility
- Consumer performance marketing
- Audience segmentation and retargeting
- Conversion optimisation
- Community and engagement strategies

The objective is not merely follower growth but to convert digital attention into website visits, registrations and paying consultations. AI-First Growth Approach The person should actively explore and use AI tools for:

Content research Content creation Creative generation Video/Reels SEO Audience identification Campaign personalisation Lead generation Lead qualification Automated nurturing Analytics Conversion optimisation

Experience with tools such as ChatGPT, Claude, Gemini, Canva AI, Adobe AI, HubSpot, Zoho, Apollo, SEMrush/Ahrefs, Zapier/Make or equivalent platforms would be valuable.

The candidate is not expected to know every tool. More important is the ability to continuously discover and adopt current AI tools that improve marketing productivity and business outcomes.

Key Responsibilities

- Create separate digital marketing strategies for Enterprise B2B, Mid-Market B2B and Consumer B2C.
- Build mCURA's brand and founder/leadership thought-leadership presence.
- Create high-engagement content across LinkedIn, Instagram, Facebook, YouTube, websites and other relevant channels.
- Manage Google, Meta and LinkedIn performance campaigns.
- Build targeted landing pages and conversion funnels.
- Use AI to rapidly create and test different messaging, creatives and audience segments.
- Build lead-generation and automated nurturing workflows.
- Develop account-based campaigns for enterprise hospital decision-makers.
- Build scalable digital lead engines for smaller hospitals and clinics.
- Drive consumer acquisition and conversion for SecretConsultation.com.
- Track campaigns from first interaction through business outcome.
- Continuously conduct A/B testing across creatives, messaging, landing pages,



audiences and CTAs.
- Analyse competitors, digital trends and emerging AI marketing opportunities.
- Present a clear weekly/monthly dashboard showing marketing contribution to business growth.

What We Are Looking For We want a growth marketer, not simply a social-media manager.

The candidate should understand that:

Selling an enterprise hospital transformation platform to a hospital CEO is completely different from acquiring a consumer for an online consultation.

They should therefore be capable of changing the content, platform, targeting, campaign economics, lead funnel and conversion strategy depending upon the audience.

Healthcare experience is preferred, but candidates from B2B SaaS, enterprise technology, consumer internet, health-tech or other high-growth digital businesses can also be considered.

Key Performance Indicators

Performance will be measured differently across the three businesses:

Enterprise Hospitals: Target-account engagement, CXO reach, qualified enterprise enquiries, meetings generated and sales opportunities influenced.

Small/Mid-Sized Hospitals & Clinics: Qualified leads, cost per lead, demos generated, lead-to-demo conversion, customer acquisition cost and conversions.

SecretConsultation.com: Relevant reach, website traffic, registrations, cost per acquisition, consultation bookings, repeat engagement and conversion rate.

What Success Looks Like

This role will not be evaluated primarily by how many posts were published or how many followers were added.

The person should be able to demonstrate:

What audience did we reach?

How much engagement did we create?

How many relevant leads did we generate?

How many converted into meetings, opportunities or customers?

What did we learn and optimise using AI?

And what measurable business growth came from digital marketing?

The objective is to make AI-enabled digital marketing a measurable customer-acquisition and growth engine across mCURA's B2B and B2C businesses.

This version also helps you during hiring: a candidate who talks only about Instagram, posts and followers is probably not right; someone who can explain how they would build three different funnels for enterprise hospitals, mid-market hospitals and SecretConsultation B2C is much closer to what you need.

📌 Digital Marketing & AI Growth Manager (Gurugram)
🏢 mCura Mobile Health
📍 Gurugram