Location: Nagole, Hyderabad

Department: Marketing / Digital Sales

No. of Vacancies: 1

Position: Digital Influencer / Social Media Executive

Salary Range: ₹20,000 – ₹25,000 per month

Employment Type: Full-Time

Reporting To: Management / Marketing Head

Job Purpose The Digital Influencer / Social Media Executive will be responsible for creating engaging digital content for LIBAN, building the brand’s presence across social-media platforms, generating customer interest, and supporting showroom footfall and sales enquiries.

The candidate should be confident in front of the camera, creative, comfortable with social-media platforms, and capable of producing regular short-form content such as reels, videos, product demonstrations, customer-engagement content, and promotional campaigns.

Key ResponsibilitiesContent Creation

· Create regular reels, short videos, stories, photographs, and promotional content.

· Present LIBAN mattresses and products confidently on camera.

· Create simple educational content around:

o Sleep comfort o Mattress selection o Mattress care o Product features o Common customer problems o New products o Offers and promotions

· Shoot content inside LIBAN showrooms and other approved locations.

· Participate in product demonstrations and campaign videos.

Social Media Management

· Support management of LIBAN’s social-media platforms such as:

o Instagram o Facebook o YouTube Shorts o WhatsApp Business o Other platforms approved by management

· Maintain regular posting schedules.

· Prepare captions, hashtags, and simple promotional copy.

· Respond or coordinate responses to basic social-media enquiries.

· Escalate sales leads to the concerned showroom or sales executive.





Brand Promotion

· Maintain a professional and consistent LIBAN brand image.

· Participate in showroom promotions, festive campaigns, new launches, and customer-engagement activities.

· Identify trending content formats relevant to LIBAN.

· Suggest creative ideas to improve reach and engagement.

· Coordinate with external influencers when required.

Lead Generation

· Encourage viewers to:

o Visit LIBAN showrooms o Call or WhatsApp o Request quotations o Enquire about products

· Record and forward genuine digital enquiries.

· Track enquiries generated through campaigns wherever possible.

· Coordinate with sales executives for follow-up and conversion.

Content Planning

· Prepare a weekly or monthly content calendar.

· Ensure a balanced mix of:

o Product content o Educational content o Offers o Testimonials o Customer stories o Trending content o Behind-the-scenes content

· Maintain a digital library of photographs and videos.

Performance Tracking

Monitor basic digital performance including:

· Number of posts/reels created

· Reach

· Views

· Engagement

· Followers

· Enquiries generated

· Leads transferred

· Campaign response

Professional Conduct

· Maintain appropriate grooming and presentation standards.

· Use skilled language while representing LIBAN.





· Avoid posting confidential company information.

· Obtain necessary internal approval before publishing sensitive promotional content.

· Protect customer privacy during filming and posting.

Qualification

· Graduate preferred

· Diploma or certification in digital marketing, media, communications, or related field will be an advantage

Preferred Experience

1–3 years in:

· Social-media content creation

· Digital marketing

· Influencer marketing

· Retail marketing

· Video content

· Instagram/Reels management

Strong freshers with a good portfolio and camera confidence may also be considered.

Required Skills

· Strong camera confidence

· Good spoken Telugu and Hindi

· English communication preferred

· Instagram and short-form video knowledge

· Basic video editing

· Canva or similar design tools

· Smartphone photography and videography

· Creative thinking

· Good presentation skills

· Understanding of trends and social-media formats

· Ability to work independently

Preferred Tools

Working knowledge of any of the following is desirable:

· Canva

· CapCut

· InShot

· Instagram

· Facebook

· YouTube

· WhatsApp Business

Key Performance Indicators

· Content consistency

· Engagement growth

· Reach and video views

· Increase in enquiries

· Leads generated

· Showroom visits generated

· Quality of content

· Campaign execution

· Brand presentation

Salary

₹20,000 – ₹25,000 per month, depending on experience, portfolio, camera confidence, and digital skills.

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 DIGITAL INFLUENCER / SOCIAL MEDIA EXECUTIVE – NAGOLE (Hyderabad)
🏢 Swati Enterprises
📍 Hyderabad