:

Capture/gather and analyze relevant information to facilitate the steering of the entity activities in order to help in the decision-making and provide recommendations.

Key Skills required:

- The e-Retail Digital Marketing Analyst position involves working directly with a agile team of eRetail business analysts based in Lyon, France, as they assist internal business partners in developing e-Retail strategies to achieve Michelin business goals.

- Tracks, measures, analyzes trends of the eRetail execution of Michelin tyre products on identified e-Commerce websites, with a focus on defined KPIs

- Understands e-Retail business requirements and how to map those requirements to specific distributor relationships contexts

- Extrapolates trends and patterns from data analysis and suggests improvement opportunities

- Compiles a comprehensive narrative of how online distributors execute Michelin tyres e-Retail while interacting with initiatives; provides operational insights and recommendations

- Forecasts and prepares reports measuring the effectiveness of programs/action plans

- Designs and builds reports using multiple tools (e.g., dedicated Web analytics tools, Excel, PowerPoint, Power BI)

- Participates to scoping meetings and presentation meetings with internal business partners

- Plays a leading role within the Pune e-Retail Digital Marketing Analysts team, and acts as a problem solver towards other analysts





- Keeps up to date with the newest analytics and digital/e-commerce marketing trends

- Business Consulting, Data Analysis, Insights Generation

Data Analysis:

- Prioritize business and information needs with stakeholders.

- Identifies relevant data sources for the perimeter

- Acquires relevant data and maintain databases/data systems

- Sets up data collection and manages extraction from gathered data

- Interprets data, analyses results and provides recommendations

- Compiles and organizes information, data and insight analysis in the relevant templates, dashboards

- Organizes the supports to be communicated and displayed in the organization through the appropriate processes to the stakeholders (ex: Business Review, Demand Review, Diagnosis for PSQ, )

- Shares and explains the results of analysis and recommendations with stakeholders and other partners

- Filters and "cleans" data by reviewing computer reports, printouts, and performance indicators to locate and correct problems

Customer/Internal Partners Focus:

- Follows up with customers and/or internal partners to ensure that their needs have been met.

- Maintains service to customers and/or internal partners during critical periods.

Work methods

- Applies methods and work instructions set by the entity

- Contributes to continuous improvement to enhance methods, practices and results

📌 Data Analyst - Business Consultant (Pune)
🏢 CGI
📍 Pune