- A positive understanding of brands/markets in India, current advertising trends, consumer behaviour and related sense of the markets to offer clients solutions.
- Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creativity.
- Creative/Out-of-the-Box thinking.
- Excellent command of the English language.
Expert in writing skills, editing and proofreading abilities.
- Ability to write attention-grabbing and hard-hitting copy that puts the message across- for Brochures/ Catalogues, Newsletters, PR articles, TVCs, Corporate AVs, Print ads, E-mailers etc.
- Think ideas and work towards implementing the same.
- Work closely with the Art team on the projects.
- Ability to deliver within the deadlines.
- Should have the creative knack to deliver the best possible quality work.
- Team Management: be able to lead some members of the copy team.
Qualification:
- minimum 2 years of experience.
- Understanding digital will be a plus.
- Excellent command of English.