Hiring: Copywriter (BFSI/Banking/Mutual Funds)

Min. Experience — 3 years

Who We Are

Idiotic Media Family — India's favourite influencer marketing agency, where strategy meets chaos, and creativity always wins.

We work with the coolest creators, boldest brands, and the wildest trends on the internet — and now we're building out serious muscle in the BFSI space, helping banks, NBFCs, fintechs, and mutual fund houses talk to real people, not just regulators.

We're looking for a Copywriter who can make complex financial ideas sound simple, human, and scroll-stopping — without ever sounding sketchy or SEBI-unfriendly.

Who YOU Are

You're that person who

- Understands briefs better than the people who wrote them - Can turn SIP, NAV, and expense ratios into copy your grandmother would actually read - Writes like a wizard, edits like a compliance officer's favourite nightmare (in a good way), and thinks like a strategist - Lives on the internet — not for validation, but for observation - Knows the difference between "fun" and "financial mis-selling" - Reads brand tone like astrology signs — but also reads SEBI/RBI guidelines like the Bhagavad Gita - Can turn "we need this in 1 hour, and it needs a disclaimer" into "done, check your mail"

Your Responsibilities (aka your superpowers)

- Brand Understanding & Alignment
- Decode client briefs like Sherlock decoding a crime scene — except the crime scene has a compliance team - Understand brand identity, tone, target audience, and category nuances (banking ≠ mutual funds ≠ insurance ≠ fintech) - Ensure every line feels on-brand,



on-tone, and audit-safe
- Content Creation
- Craft original, high-quality content for influencer-first BFSI campaigns - Build scripts, storyboards, hooks, VO lines, and POVs that make finance feel less "finance" and more relatable - Translate jargon-heavy financial concepts into easy, credible, scroll-worthy content for Instagram, YouTube, and beyond
- Copywriting (Your bread, butter, and biryani)

Write sharp, clear, trust-building copy for:

- Digital ads for banking/fintech/mutual fund brands - Influencer scripts explaining financial products - Social media content (educational + campaign-led) - Emailers and investor communication - Brand films - Pitches and decks - Anything that needs words, clarity, and credibility
- Editing & Proofreading
- Be the grammar gatekeeper AND the accuracy gatekeeper - Review copy for clarity, tone, brand alignment, and factual/regulatory correctness - Ensure every piece is polished, compliant, and publication-ready
- Research (Your secret weapon)
- Stay updated on financial trends, market movements, and category shifts (interest rates, tax season, market volatility — you know the calendar) - Understand audience behaviour across banking, mutual funds,



and fintech users - Balance data + creativity to craft messaging that builds trust, not just clicks
- Compliance Awareness
- Work closely with legal/compliance teams to ensure copy meets regulatory standards (SEBI, RBI, ASCI guidelines where applicable) - Know when a "fun line" needs a disclaimer — and write it in a way that doesn't kill the vibe
- Time Management
- Follow internal TATs like a pro - Deliver quality under tight timelines — because in finance, timing genuinely matters
- Operations
- Adhere to internal SOPs - Maintain clean documentation and approval trails (the boring part that keeps everyone out of trouble)

Who Will Survive & Thrive?

Someone who is

- A natural storyteller who can simplify without dumbing down - A detail-obsessed, ruthless editor - Comfortable with compliance as a creative constraint, not a creative killer - A trend-spotter with a finance-curious brain - A team player (with a hint of chaos, kept in check)

Why Join Idiotic Media Family?

Because you get to

- Work in India's fastest-growing influencer ecosystem — now expanding into BFSI - Create content that actually helps people understand money better - Build credibility-first campaigns for some of the biggest names in banking and finance - Be part of a team that's fun, fast, and a little idiotic — in the best (and most compliant) way possible

If this sounds like your vibe, your tribe is calling.

Apply now — Idiotic Media Family wants to adopt you at [email protected]

📌 Copywriter (Mumbai)
🏢 Idiotic Media
📍 Mumbai