We are looking for a Website / CRO Specialist to optimize website structure, landing pages, service pages, user journeys, and conversion paths to generate more qualified leads from existing traffic.
Key Responsibilities
- Optimize website structure and information architecture.
- Improve service pages and landing pages.
- Analyze user journeys and identify conversion barriers.
- Optimize CTAs, forms, navigation, and lead-generation elements.
- Develop and execute CRO experiments and A/B tests.
- Improve website content and page layouts for conversion.
- Collaborate with SEO, content, design, and development teams.
- Analyze website traffic and conversion data.
- Identify high-traffic/low-conversion pages and recommend improvements.
- Improve website UX and lead-generation journeys.
- Monitor conversion rates, bounce/engagement metrics, and user behavior.
- Create regular CRO performance reports.