Company Description Neulife Nutrition is India’s first performance nutrition brand, recognized for its science-led approach, trust, and continuous innovation. The company focuses on improving protein efficiency and absorption through metabolically superior, gut-optimized nutrition solutions.

Neulife’s flagship products, SUPER ISOLATE and PRO STANDARD Whey, are setting new benchmarks in the protein category. Team members join a mission-driven brand that aims to advance evidence-based nutrition and support active lifestyles.

Role Description This is a full time remote role for a Content Strategist / Content Lead at Neulife Nutrition. The role involves developing and owning the overall content strategy across digital channels, aligning content initiatives with brand and business goals. Day-to-day responsibilities include planning editorial calendars, managing content workflows, overseeing web content writing, and guiding content development for campaigns, product launches, and education-focused materials.

The Content

Lead will collaborate with marketing, product, and design teams to ensure consistent brand messaging, optimize content for performance and engagement, and use data and insights to refine content approaches. The role also includes supervising contributors,



maintaining content quality standards, and ensuring that all communication reflects Neulife’s science-based ethos.

Qualifications

- Strong skills in Content Strategy and Content Management to plan, organize, and oversee multi-channel content initiatives.
- Demonstrated experience in Content Development and Writing to create clear, engaging, and brand-aligned content.
- Proficiency in Web Content Writing, including structuring content for websites, landing pages, and blogs.
- Experience collaborating with cross-functional teams (marketing, product, design) and managing content calendars and workflows.
- Ability to use analytics tools and performance metrics to optimize content for reach, engagement, and conversion.
- Excellent command of written English and strong editorial judgment, including attention to detail and consistency.
- Background or strong interest in nutrition, fitness, wellness, or related domains is highly beneficial.
- Bachelor’s degree in Communications, Marketing, Journalism, Nutrition, or a related field, or equivalent practical experience.
- Capability to work independently in a remote setup, prioritize tasks, and meet deadlines in a fast-paced environment.

📌 Content Strategist/ Content Lead (India)
🏢 Neulife Nutrition
📍 India