About Role:

This role owns the path from idea to published output. Working closely with a director and the company brand, the producer will research, develop angles, prepare interviews and shoots, coordinate production, brief editors and manage distribution across LinkedIn, Instagram and YouTube. The mandate spans a personal platform and company storytelling, with the director's voice focused on being an AI-enabled real-estate operator - not a generic creator or motivational personality.

Key Responsibilities:

- Build and manage a rolling editorial calendar across development, construction, design, procurement, sales, systems, people, capital and applied AI.

- Run weekly idea-capture sessions and turn voice notes, meetings, site events and operating lessons into solid content briefs and scripts.

- Research relevant industry conversations, examples and facts; identify timely angles without copying creator formats.

- Develop formats across reach, useful, proof and perspective content, balancing audience growth with credibility.

- Plan shoots end to end: objective, script/questions, locations, shot list, people, permissions, schedule and required assets.

- Conduct or support interviews with directors, architects, consultants, customers, partners and site teams.

- Brief and manage video editors, designers, photographers and other freelancers; give clear feedback and maintain quality and timelines.

- Write or refine LinkedIn posts,



video scripts, titles, descriptions and publishing copy in a natural, informed voice.

- Create a repurposing system so one substantive idea can become long-form, short-form and platform-native derivatives.

- Maintain an organised content library, approval workflow and production tracker; report simply on output, learning and upcoming needs.

- Protect brand standards: quiet confidence, craft, sincerity and proof; no flashy luxury tropes, generic AI language or public negativity about projects.

- Use AI tools actively for research, transcription, synthesis, drafting and production operations, with strong human editorial judgment.

Desired Candidate Profile:

- 3-6 years in content strategy, journalism, branded content, production, social media or founder/brand communications.

- Excellent writing, interviewing and story-structuring skills; able to simplify technical subjects without making them shallow.

- Strong project management and production coordination; comfortable on construction sites and in director-level conversations.

- Working understanding of video workflows and platform formats; basic shooting/editing ability is helpful but this is not primarily an editor role.

- Genuine interest in real estate, architecture, business, technology or AI. Agency, publication, founder's office or premium-brand experience can all fit.

📌 Content & Brand Producer - Associate (Mumbai)
🏢 Freelancer
📍 Mumbai