Company: The Balance Group Private Limited Absolute Marketing

: Business Development Manager (Digital & 360° marketing experience)

Position: Business Development Manager (BDM) – Digital & 360° Marketing

Experience Required: Minimum 5 Years

Department: Business Development & Sales

Employment Type: Full-timeRole SummaryWe are seeking a high-performing, strategic Business Development Manager with a proven track record in the agency or marketing services ecosystem. In this role, you will be responsible for driving revenue growth by identifying, pitching, and closing new business opportunities.The ideal candidate does not just "sell"—they are a strategic thinker who understands the complexities of digital and 360° marketing campaigns (including performance marketing, brand strategy, SEO, social media, traditional media, and ATL/BTL activations). You will regularly lead high-level discussions with C-suite executives, architect bespoke marketing strategies for prospects, and convert complex briefs into winning agency proposals.Key Responsibilities1.

Strategy & Consultative Selling

- Architect 360° Marketing Solutions: Analyze client briefs to develop high-level, cross-channel digital and offline marketing strategies that align with their business goals.
- Lead Strategic Pitches: Drive the end-to-end pitch process, leading presentations and discussions with decision-makers (CMOs, CEOs, Brand Managers).
- Market Intelligence: Conduct comprehensive industry and competitor research to identify market gaps, emerging trends, and current brand growth opportunities.

2. New Business Acquisition & Revenue Growth

- Pipeline Management: Proactively identify, qualify, and target high-value leads across diverse industry verticals.
- Deal Closure: Negotiate commercial terms, manage contract legalities,



and successfully close long-term contract agreements.
- Cross-Functional Collaboration: Partner with internal creative, performance marketing, and account management teams to ensure proposed strategies are realistic and seamlessly onboarded.

3. Client Relationship & Network Building

- Network Expansion: Act as a key ambassador for the agency at industry events, conferences, and networking forums.
- Relationship Management: Build deep trust with prospective clients during the onboarding phase to ensure long-term retention potential.

Required Qualifications & Experience
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is a strong plus.
- Experience: Minimum 5 years of experience in sales or business development specifically within a digital marketing or 360° advertising agency.
- Industry Knowledge: Deep, working knowledge of omni-channel ecosystems—including Paid Media (Meta, Google Ads), Content Strategy, Influencer Marketing, SEO, Web Development, and traditional media integrations.
- Track Record: Documented history of meeting or exceeding aggressive individual sales targets and bringing in premium tier accounts.

Core Skills & Competencies
- High-Level Communication: Exceptional presentation, articulation, and consultative storytelling skills.
- Strategic Problem Solving: Ability to instantly look at a business problem and outline how a 360° marketing strategy can solve it.
- Tools & Tech: Mastery of CRM platforms (e.g., Salesforce, HubSpot) for tracking pipeline, alongside presentation tools (Keynote, PowerPoint, Google Slides).
- Negotiation: Sharp commercial acumen with an ability to defend agency margins while structuring win-win client contracts.

Pay: ₹40,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Bussiness Development Manager (Madhapur)
🏢 Balance Group
📍 Madhapur