About the Company

PhD iZone, part of Elysium Group of Companies, Madurai, supports PhD scholars and research candidates with professional research, publication, academic, and related support services.

We are looking for an experienced and result-oriented Business Development Manager (BDM) to lead our business development and sales operations, drive revenue growth, manage the sales team, develop new business opportunities, and build strong relationships with research scholars, PhD candidates, academic professionals, and institutions.

About the Role The Business Development Manager will be responsible for managing the overall business development and sales function of PhD iZone. The role involves leading the sales team, setting and achieving revenue and enrollment targets, developing sales strategies, monitoring the complete sales funnel, handling key client discussions, improving conversion rates, and coordinating with academic and research teams for successful client onboarding and servicing.

The ideal candidate should have strong leadership, sales strategy, negotiation, team management, client relationship, and revenue-growth capabilities.

Key Responsibilities

Sales & Business Development

- Develop and execute business development strategies to achieve monthly, quarterly, and annual revenue targets.
- Lead the overall sales function and ensure consistent achievement of business targets.
- Identify new business opportunities and develop new lead-generation channels.
- Build and maintain a strong sales pipeline from lead generation to enrollment and payment.
- Handle high-value prospects and personally participate in important counselling, negotiation, and closing discussions.
- Develop strategies to improve lead-to-enrollment conversion and overall sales performance.
- Explore institutional, university, corporate, and research-related business opportunities.
- Develop referral, partnership, and repeat-business channels.
- Identify market trends and competitor activities and recommend appropriate business strategies.

Sales Team Leadership

- Lead, manage, mentor, and motivate the BDE/inside sales team.
- Set individual and team-wise targets and monitor performance against defined KPIs.




- Conduct daily, weekly, and monthly sales reviews.
- Monitor calling, counselling, follow-ups, proposals, negotiations, conversions, and collections.
- Coach team members on sales techniques, objection handling, negotiation, and closing.
- Identify performance gaps and implement improvement plans.
- Establish and maintain a structured sales process and reporting system.
- Ensure effective utilization of CRM and sales tracking systems.

Lead & Conversion Management

- Monitor the complete sales funnel: Lead → Connected → Qualified → Counselling → Proposal → Follow-up → Negotiation → Decision → Enrollment/Payment.
- Analyse lead sources and identify high-performing channels.
- Ensure timely follow-up of qualified and pending leads.
- Develop and improve sales scripts, counselling approaches, objection-handling methods, and closing strategies.
- Track lost opportunities and analyse reasons for non-conversion.
- Implement strategies to improve conversion rates and average deal value.

Client Counselling & Relationship Management

- Understand scholars' research requirements, PhD stage, publication needs, and project requirements.
- Recommend appropriate PhD iZone services based on client requirements.
- Handle key client meetings, presentations, negotiations, and closures.
- Build long-term relationships with scholars and institutional clients.
- Generate repeat business, referrals, and cross-selling opportunities.
- Ensure a smooth handover from sales to the academic/research servicing team.

Business Growth & Strategy

- Identify opportunities for expanding PhD iZone's service portfolio and market reach.
- Develop strategies for entering new geographic and customer segments.
- Build strategic relationships with universities, institutions, research communities,



and other relevant organizations.
- Participate in business planning and revenue forecasting.
- Work closely with management to establish sales goals, budgets, and growth plans.

Reporting & Performance Management

- Maintain accurate sales and pipeline information in the CRM.
- Prepare daily, weekly, monthly, and quarterly sales reports.
- Monitor KPIs including leads, qualified leads, counselling sessions, proposals, follow-ups, conversions, revenue, collections, and team productivity.
- Present sales performance, pipeline, forecasts, and business-development updates to management.
- Analyse sales data and recommend corrective and growth strategies.

Internal Coordination

- Coordinate with academic, research, journal, operations, and management teams.
- Ensure accurate communication of client requirements during the sales-to-service handover.
- Resolve sales-related customer issues in coordination with internal teams.
- Work with management to develop new service packages, campaigns, and promotional offers.

Qualifications

- Bachelor's / Master's / MBA in Business Administration, Marketing, Management, or a related field.
- Additional qualifications in Sales, Business Development, Management, or Education/Research Services will be an advantage.

Required Skills & Experience

- 8–12 years of proven experience in Business Development, Sales, Inside Sales, Education/EdTech, Academic Counselling, Research Services, or a related industry.
- Solid experience in sales leadership and team management.
- Proven track record of achieving and exceeding revenue targets.
- Strong experience in managing sales pipelines and conversion funnels.
- Excellent communication, presentation, negotiation, and closing skills.
- Robust strategic thinking and business development capabilities.
- Excellent people-management and leadership skills.
- Strong client relationship and account-management capabilities.
- Experience working with CRM and sales reporting systems.
- Strong analytical and decision-making abilities.
- Ability to build and execute sales strategies independently.
- Highly target-oriented, proactive, and commercially driven.

📌 Business Development Manager (Madurai)
🏢 PhDiZone - Research Division | PhD Research Guidance | Thesis/Dissertation | Paper Writing
📍 Madurai