Role Overview:

As a Business Development Manager, you will be responsible for identifying target accounts, generating new business leads, engaging decision-makers, qualifying prospects, and creating sales opportunities for our SaaS products and technology solutions.

The ideal candidate should have experience in B2B sales/lead generation, preferably within the FMCG/CPG ecosystem, and should understand how to approach businesses and senior stakeholders with technology-led solutions.

Key Responsibilities:

- Generate qualified B2B leads across India and global markets.
- Conduct extensive market and account research to identify potential customers.
- Build targeted prospect lists across FMCG, CPG, retail, distribution, supply chain, and other relevant industries.
- Execute outbound campaigns through LinkedIn, cold calling, email, and other prospecting channels.
- Use platforms such as LinkedIn Sales Navigator, Apollo, ZoomInfo, CRM tools, etc., for lead generation and prospecting.
- Understand prospects business challenges and identify opportunities where our SaaS products can add value.
- Qualify leads based on business need, decision-making authority, budget, timeline, and fit.
- Schedule qualified meetings and product demonstrations with the sales/business team.
- Maintain accurate lead and prospect information in the CRM.
- Follow up consistently with prospects and nurture potential opportunities.
- Work closely with the sales, product,



and consulting teams to understand our offerings and develop effective outreach strategies.
- Track outreach activities, conversion rates, meetings generated, and pipeline contribution.
- Research competitors, market trends, and new opportunities to continuously improve prospecting strategies.
- Contribute to building Crazibrain's presence and customer base across India, Middle East, Africa, APAC, and other international markets.

Preferred Experience & Qualifications:

- 2–5 years of experience in B2B Sales, Business Development, Sales Development, Lead Generation, or Inside Sales.
- Experience working with or selling to FMCG/CPG companies is strongly preferred.
- Prior experience in SaaS, technology, analytics, digital transformation, or enterprise solutions will be an advantage.
- Demonstrated experience in outbound lead generation and prospecting.
- Experience handling international markets is highly preferred.
- Strong understanding of the FMCG/CPG business ecosystem and its key stakeholders.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Robust research and prospecting capabilities.
- Comfortable communicating with senior-level decision-makers.
- Ability to work independently and take ownership of the sales pipeline.

Key Skills: B2B Sales | SaaS Sales | Lead Generation | Outbound Sales | FMCG/CPG | International Sales | Cold Calling | LinkedIn Prospecting | CRM | Pipeline Development

📌 Business Development Manager (Noida)
🏢 Crazibrain Solutions
📍 Noida