Business Development Executive – Lead Generation

Company: DemandPay

Location: Bengaluru | On-site

Experience: 1+ year

Employment Type: Full-time

About DemandPay

DemandPay is a B2B Fintech company building intelligent payment collection and Accounts Receivable solutions for businesses across India.

We help businesses automate customer follow-ups, payment collection, reconciliation and receivables management.

Our customers include ISPs, broadband operators, distributors, manufacturers and enterprises managing recurring or high-volume collections.

We are looking for a Business Development Executive – Lead Generation who can help us identify and generate high-quality B2B sales opportunities.

Role Overview

As a Business Development Executive – Lead Generation, you will be responsible for researching potential businesses, identifying the right decision-makers, generating qualified leads and creating a strong sales pipeline for the DemandPay sales team.

This is a lead generation and business development role, with a strong focus on research, prospecting, outbound communication and lead qualification.

Key ResponsibilitiesLead Generation & Prospecting

- Research and identify potential B2B customers across India.
- Build targeted prospect lists based on DemandPay's ideal customer profile.
- Identify companies that may have payment collection, receivables or reconciliation challenges.
- Find relevant decision-makers such as Business Owners, Finance Heads, CFOs, Operations Heads and IT Heads.
- Generate leads through LinkedIn, web research, databases, email, calling and other relevant channels.

Lead Qualification
- Make initial calls and communicate with potential customers.




- Understand the prospect's business and basic requirements.
- Identify genuine sales opportunities and qualify leads before passing them to the Sales team.
- Maintain accurate information about prospects, requirements and conversations.

Outbound Communication
- Conduct regular outbound calls and email/LinkedIn outreach.
- Follow up with prospects consistently.
- Introduce DemandPay and create interest in the product.
- Schedule qualified discovery calls and product demos for the Sales team.

CRM & Pipeline Management
- Maintain lead and prospect information in the CRM.
- Update lead status, follow-up dates and communication history.
- Ensure no qualified lead is missed.
- Maintain a clean and updated sales pipeline.

Market Research
- Research industries, companies and potential customer segments.
- Identify new markets and customer segments for DemandPay.
- Track competitor and market information where required.
- Continuously improve the quality of prospect lists.

Who We're Looking For
- 1+ year of experience in Lead Generation, Business Development, Inside Sales or B2B Sales.
- Experience in ERP, SaaS, Fintech or Software Sales will be an advantage.
- Candidates who have previously worked in an ERP company or generated leads for ERP/software products are preferred.
- Valuable communication and interpersonal skills.




- Comfortable making outbound calls and speaking with new prospects.
- Strong research and prospecting skills.
- Target-oriented and self-motivated.
- Good follow-up and organizational skills.
- Comfortable working with CRM, Excel/Google Sheets and LinkedIn.
- Ability to identify and prioritize high-quality leads.
- Willingness to work from the Bengaluru office.

Preferred Experience Candidates with experience in any of the following areas will be preferred:
- ERP Lead Generation
- SaaS Lead Generation
- B2B Lead Generation
- Fintech Lead Generation
- Software Sales
- Inside Sales
- Business Development
- Outbound Sales

Language Requirements

Required: English + Hindi

Knowledge of Kannada, Telugu, Tamil, Malayalam, Marathi, Gujarati, Bengali or other Indian regional languages will be an advantage.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

- Number of qualified leads generated
- Lead quality
- Prospect-to-meeting conversion
- Number of qualified meetings booked
- Follow-up effectiveness
- CRM and pipeline accuracy
- Contribution to the overall sales pipeline

What You'll Get
- Hands-on B2B Fintech experience
- Exposure to SaaS and ERP sales
- Experience working with businesses across India
- Practical experience in lead generation and outbound sales
- Exposure to CRM and structured sales processes
- Opportunity to work closely with experienced sales professionals
- Career growth opportunities within DemandPay's sales organization

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Business Development Executive – Lead Generation (HSR Layout)
🏢 Demand pay
📍 HSR Layout