# & HR Sourcing Brief

## U.S. B2B Growth & ABM Specialist

Position: U.S. B2B Growth & ABM Specialist

Mission: Build the 0→1 U.S. Pipeline Engine

Company / Target: AIS Technolabs | United States Target Market

Employment Type: Full time

Experience Level: 3–6 Years

Reports To / Location: Sales / Growth Leadership |Ahmedabad - WFO

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## 1. Executive Overview

AIS Technolabs is a rapidly expanding technology and IT services firm delivering end-to-end solutions across AI/ML, custom software development, mobile/web applications, cloud, CRM, MVP product development, and enterprise digital transformation.

As part of our aggressive expansion into the U.S. market, we are transitioning from an inbound and portal-bidding model to a proactive, highly targeted, account-based demand-generation engine.

We have an established Business Development Representative (BDR) team actively running outreach (LinkedIn messaging, cold email, data enrichment via Apollo.io, CRM workflows).

We are now hiring the strategic growth architect who will design, optimize, and power the engine behind that team.

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## 2. Core Objective & Role Philosophy

This is NOT a traditional SDR/BDR, cold caller, social media manager, or generic digital marketing role.

We are looking for a hands-on GTM operator and pipeline builder who owns the following strategic chain end-to-end:

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## 3. Key Responsibilities

### 1. U.S. Market & ICP Strategy

Define and continuously refine AIS Technolabs' Ideal Customer Profiles (ICPs) for the U.S. market segment.

Segment accounts based on company size, funding stage, tech stack, hiring velocity, business model, and active buying intent.

Identify key U.S. C-suite and VP-level decision-makers (CEOs, CTOs, CIOs, VP of Engineering, VP of Product, Digital Transformation Leaders).

### 2. Account-Based Marketing (ABM) & Intent Workflows

Design and execute high-touch U.S. ABM campaigns using platforms like Apollo.io, LinkedIn Sales Navigator, and Clay.





Track account-level buying signals including funding rounds, executive turnover, active tech modernization initiatives, AI adoption, cloud migration, and tech stack shifts.

Develop tailored, account-specific strategies rather than executing generic blast campaigns.

### 3. Focused Offer & Demand Generation

Turn core capabilities (AI/ML Development, Custom Software, MVP Engineering, App Modernization, Dedicated Engineering Teams, Automation) into high-converting commercial offers.

Identify specific vertical opportunities rather than marketing all IT services simultaneously.

### 4. End-to-End Campaign Development

Own campaigns end-to-end: ICP → Target Accounts → Messaging → Offer → Content → Landing Page Briefs → Outreach → Lead Nurture → BDR Handoff → Opportunity.

Build multi-touch messaging sequences across cold email, LinkedIn, and targeted digital assets.

Conduct continuous A/B testing on offers, copy, and distribution channels to maximize conversion.

### 5. BDR Enablement & Operational Alignment

Supply BDRs with verified account lists, detailed buyer personas, trigger-event context, personalized copy angles, and follow-up playbooks.

Serve as the strategic force multiplier to double BDR productivity and outbound meeting conversion rates.

### 6. Tech Stack & Automation Architecture

Manage and optimize GTM technologies: Apollo.io, LinkedIn Sales Navigator, HubSpot/Salesforce, Clay, Instantly/Smartlead, Make/Zapier, and AI enrichment platforms.

Build scalable workflows connecting data enrichment, lead scoring, BDR task assignments, and CRM pipeline tracking.

### 7. Paid & Account-Based Acquisition

Support targeted paid campaigns (LinkedIn Ads, Google Search, Retargeting, ABM Display) focused strictly on acquiring qualified pipeline over vanity impressions.

### 8. Sales Collateral & Thought Leadership

Translate complex technical solutions into crisp business outcome messaging for U.S. executives.

Oversee creation of one-pagers, ROI calculators, case study briefs, executive decks, and lead magnets.

📌 Business Development Executive (Ahmedabad)
🏢 AIS Technolabs
📍 Ahmedabad