Job Summary

We are looking for a Senior Associate Brand Partnerships to drive business development, client acquisition, and account growth across our marketing solutions. This role is ideal for someone with 13 years of experience in business development, brand partnerships, client acquisition, sales, or agency partnerships, preferably within digital marketing, influencer marketing, advertising, media, or creative agencies.

Youll be responsible for identifying new business opportunities, building relationships with brands and marketing decision-makers, understanding client requirements, developing relevant solutions, and taking opportunities from initial conversations through closure.

You will work closely with our leadership, strategy, influencer marketing, performance marketing, creative, and campaign teams to build solutions that deliver both strong business outcomes for clients and sustainable revenue for Confluencr.

Key Responsibilities

- Business Development & New Client Acquisition
- Identify and prospect potential brands across relevant industries and build a strong new-business pipeline.
- Conduct outbound outreach through LinkedIn, email, calls, networking, referrals, and other relevant channels.
- Research brands, their marketing objectives, campaigns, competitors, and potential areas of opportunity.
- Initiate conversations with Brand Managers, Marketing Managers, Founders, Marketing Heads, and other relevant decision-makers.
- Qualify leads based on business potential, marketing requirements, budgets, timelines, and decision-making authority.
- Consistently work towards monthly and quarterly business development and revenue targets.

- Client Relationship Management

- Build meaningful and long-term relationships with prospective and existing clients.
- Understand client objectives, challenges, budgets, and expectations to identify relevant marketing opportunities.
- Act as a reliable point of contact throughout the sales process and ensure a strong client experience.
- Maintain regular communication with prospects and follow up systematically to move opportunities forward.
- Identify opportunities to deepen relationships and generate repeat business.

- Solution Selling & Opportunity Development

- Understand Confluencrs offerings across Influencer Marketing, Performance Marketing, Social Media, Content, Creative, and Brand Strategy.
- Recommend relevant solutions based on the clients business and marketing objectives.
- Work with internal teams to develop campaign concepts, proposals, presentations, and commercial solutions.
- Participate in client meetings and presentations to communicate campaign ideas and business value effectively.




- Move beyond selling individual services by identifying opportunities for integrated marketing solutions.

- Proposal & Pitch Management

- Coordinate the preparation of client proposals, pitch decks, campaign plans, and commercial proposals.
- Work closely with Strategy, Influencer Marketing, Performance Marketing, Creative, and Campaign teams to develop relevant solutions.
- Ensure proposals are aligned with client requirements, timelines, budgets, and commercial objectives.
- Present proposals confidently and handle client questions and feedback during the pitch process.
- Track proposal status and ensure timely follow-ups until closure.

- Negotiation & Deal Closure

- Manage commercial discussions with prospects around pricing, scope, timelines, deliverables, and campaign requirements.
- Understand client budgets while protecting business margins and commercial interests.
- Negotiate effectively and work towards mutually beneficial commercial outcomes.
- Own opportunities from initial lead generation through proposal, negotiation, and closure.
- Coordinate with internal teams to ensure a smooth handover after deal closure.

- Account Growth & Upselling

- Identify opportunities to expand existing client relationships through additional campaigns and services.
- Cross-sell relevant offerings across Influencer Marketing, Performance Marketing, Social Media, Content, Creative, and Brand Strategy.
- Understand upcoming marketing plans and proactively pitch relevant opportunities.
- Support account teams in identifying opportunities for repeat business and long-term partnerships.

- Market Research & Business Intelligence

- Track industry trends, competitor activity, emerging brands, and changing marketing requirements.
- Identify new categories, industries, and brands with strong business potential.
- Build and maintain prospect lists and account intelligence.
- Share market insights, client feedback, and business opportunities with leadership.
- Continuously improve prospecting and sales approaches based on market learnings.

- Sales Pipeline & Reporting

- Maintain accurate and updated sales pipeline information.
- Track leads, meetings, proposals, conversions, revenue potential, and closures.
- Provide regular updates on pipeline movement,



opportunities, challenges, and expected closures.
- Use CRM and internal tracking systems consistently to maintain visibility across the sales funnel.
- Analyse sales performance and identify areas for improving conversion and revenue.

- Cross-Functional Collaboration

- Work closely with Strategy, Influencer Marketing, Campaign Management, Performance Marketing, Creative, Finance, and leadership teams.
- Clearly communicate client requirements, commercials, timelines, and expectations to internal teams.
- Ensure smooth coordination between business development and campaign execution teams.
- Support the resolution of client concerns and ensure expectations are aligned throughout the engagement.

What Were Looking For

- 13 years of experience in Business Development, Brand Partnerships, Client Acquisition, Sales, Strategic Partnerships, or a similar role.
- Experience in Digital Marketing, Influencer Marketing, Advertising, Media, Creative, or Marketing Agencies is preferred.
- Strong understanding of digital marketing and the ability to understand and communicate marketing solutions.
- Proven ability to generate leads, conduct client conversations, manage a sales pipeline, and contribute towards revenue targets.
- Strong communication and presentation skills with the ability to confidently interact with clients.
- Good understanding of proposal development, commercial discussions, negotiation, and client relationship management.
- Ability to understand client business requirements and translate them into relevant marketing solutions.
- Strong follow-up and relationship-building skills.
- Comfortable working with targets, deadlines, multiple opportunities, and a fast-paced environment.
- Solid ownership mindset with the ability to independently drive opportunities while collaborating with internal teams.
- Curious, proactive, commercially aware, and eager to learn.
- Prior experience working with brands, marketing teams, founders, or decision-makers will be an added advantage.

What Will Make You Successful

- You enjoy talking to people and building genuine professional relationships.
- You are comfortable with both hunting for new business and nurturing existing opportunities.
- You dont wait for leadsyou actively create opportunities.
- You can understand a clients business problem before jumping into a sales pitch.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Brand Partnerships - Sr Associate (Bengaluru)
🏢 Intent Farm
📍 Bengaluru