- Brand Strategy &
- Brand Building Develop and execute the overall Brand Strategy Define brand positioning, target consumers and market approach Develop long-term strategies for brand awareness, visibility and growth Maintain consistent brand identity across all channels Analyse competitors, market trends and consumer behaviour Identify new opportunities for brand expansion
- Digital Marketing Plan and execute Digital Marketing Strategy Manage Social Media Marketing and digital campaigns Coordinate with digital marketing agencies and external partners Plan content, campaigns, promotions and customer engagement activities Monitor campaign performance, leads, conversions and ROI Develop strategies to improve digital brand visibility
- E-Commerce &
- Marketplace Business Responsible for developing and growing the brand across: Amazon Flipkart Nykaa Other relevant marketplaces Company's own E-Commerce channels / website Responsibilities include: Marketplace strategy Product listing and optimisation Pricing and promotional planning Marketplace visibility Sales growth Product ranking and conversion improvement Campaign planning Marketplace performance analysis Coordination with marketplace agencies/partners
- Online Sales &
- Performance Marketing Develop online sales strategies Plan promotional campaigns and offers Coordinate performance marketing activities Monitor traffic, leads, conversion and customer acquisition Improve online sales performance and profitability Analyse customer behaviour and purchase patterns
- Offline Sales &
- Retail Development Develop strategies for offline market expansion Support retail sales development Develop retail and channel opportunities Coordinate with distributors and sales teams Identify new markets and sales opportunities Support expansion of product availability and market penetration
- Distributor &
- Channel Development Develop and support distributor/channel strategies Coordinate with distributors and sales teams Assist in developing recent distribution opportunities Monitor territory and channel performance Develop promotional strategies for distributors and retailers Maintain healthy coordination between brand, sales and distribution teams
- Product Launch &
- Promotions Plan and execute New Product Launches Develop launch strategy and promotional plans Coordinate product communication and marketing materials Plan promotional campaigns and brand activations Monitor launch performance Recommend improvements based on market response
- CRM &
- Customer Engagement Develop Customer Relationship Management (CRM) strategies Maintain customer engagement and retention initiatives Analyse customer feedback and complaints Identify customer preferences and buying behaviour Develop repeat-purchase and loyalty strategies Coordinate CRM activities across online and offline channels
- Market Research &
- Competitor Analysis Monitor cosmetic and beauty market trends Study competitor brands, products, pricing and promotions Identify market gaps and opportunities Prepare market intelligence reports Recommend new products, campaigns and commercial strategies
- Business Growth &
- Reporting Prepare monthly/quarterly marketing and business plans Track brand sales and growth Monitor marketing expenditure and ROI Analyse channel-wise performance Present performance reports and growth recommendations to management Work closely with management to achieve overall business objectives IDEAL CANDIDATE The candidate should demonstrate: Strong understanding of Cosmetics / Beauty / FMCG Experience in Brand Management Strong Digital Marketing knowledge E-Commerce and Marketplace understanding Understanding of both Online and Offline Sales Strong analytical and strategic thinking Commercial and business-growth mindset Good communication and coordination skills Ability to manage agencies, distributors and internal teams Ability to work independently and take ownership of results