Role & responsibilities

1. Brand Strategy & Management

- Develop and implement the overall brand strategy, annual marketing plan and brand calendar.
- Own the brand positioning and customer proposition across product categories.
- Ensure consistent brand identity and communication across all marketing touchpoints.
- Build brand awareness, consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects, builders and end consumers.
- Monitor brand health, market perception and competitor activities and recommend corrective actions.

2. Product Marketing & New Product Development

- Lead new product development, product positioning, packaging and product launches.
- Conduct market research to identify customer needs, market gaps and emerging opportunities.
- Develop product propositions, USPs, communication strategies and go-to-market (GTM) plans.
- Work closely with R&D;, Technical, Quality, Sales and Production teams for successful product commercialization.
- Develop product literature such as brochures, technical datasheets, catalogues, presentations and digital content

3. 360 Marketing & Communication

- Plan and execute integrated 360 marketing campaigns across:
- ATL: Television, Print, Outdoor, Radio, etc.
- BTL: Dealer activities, contractor meets, exhibitions, product demonstrations, events, etc.
- Digital: Social media, Google, website, email and other digital platforms.
- Develop communication campaigns to strengthen brand image and drive product adoption.
- Prepare creative briefs and coordinate with advertising, media and creative agencies.




- Manage creative development, media planning, campaign execution and effectiveness.
- Ensure the right media mix and optimum marketing ROI.

4. Channel & Influencer Marketing

- Develop marketing programs for dealers, distributors, contractors, applicators, architects, structural consultants and other influencers.
- Design dealer engagement, loyalty, incentive and promotional programs.
- Develop initiatives to increase product trials, channel engagement and market visibility.
- Identify alternate channels and current market opportunities to improve market penetration and market share.

5. Sales & Business Support

- Work closely with Sales and Product teams to analyze sales performance, market trends and product performance.
- Identify growth opportunities by geography, product category, customer segment and channel.
- Provide inputs for pricing, promotions, schemes, incentives and margin improvement.
- Develop sales-support tools, product presentations and marketing materials.
- Support the Sales team in achieving revenue, volume and market-share objectives.

6. Market Research & Competitive Intelligence

- Conduct regular market research covering:
- Customer requirements
- Competitor products and launches




- Pricing and packaging
- Distribution and channel activities
- Promotional activities
- Market trends and customer behaviour
- Monitor competitor marketing strategies and identify potential threats and opportunities.
- Identify new market opportunities and recommend actionable strategies.

7. Digital & Social Media Marketing

- Develop and execute the brand's digital marketing strategy.
- Manage social media campaigns and digital brand communication.
- Create and coordinate content to improve brand visibility, engagement and lead generation.
- Monitor digital campaign performance and optimize activities based on results.
- Track key digital metrics and prepare performance reports.

8. Marketing Budget & ROI

- Prepare and manage the annual marketing budget.
- Allocate marketing investments across brands, products, geographies and channels.
- Monitor campaign expenditure and ensure effective utilization of marketing budgets.
- Measure marketing ROI, lead generation, brand awareness and sales impact.
- Identify opportunities to optimize marketing spend and improve overall effectiveness.

Preferred candidate profile Experience: 5-8 years of experience in relevant experience in Brand Management, Product Marketing, Marketing Strategy or Integrated Marketing, preferably in the building materials/construction industry

Preferred Candidate Location: Local candidates within 30 kms (Surat, Gujarat) from job location is preferred

Educational Qualification: MBA/PGDM in Marketing/Bachelors degree in Engineering preferred

📌 Brand Manager (Surat)
🏢 Amardeep Metal Works
📍 Surat