The ideal candidate will be responsible for the creation of engaging and cutting-edge content across various digital platforms. You will play a vital role in growing our social media presence, engaging our audience, and increasing brand awareness.
Experience Required: 3-6 years of relevant experience in digital content creation, social media management, or brand communication.
Responsibilities
- Copywriting: Develop compelling content for ads, social media, blogs, and videos. - Concept Development: Create storyboards and creative frameworks to guide execution. - Brand Consistency: Maintain a unified tone, voice, and messaging across platforms. - Consumer Insights: Use behavioural research to craft relevant, engaging messaging. - Trend & Competitor Analysis: Stay updated to refine strategies effectively. - Content Research & Referencing: Gather insights, validate information, and ensure accuracy in all content.
Skills Required
- Creative Thinking: Strong ideation skills to develop unique concepts, scripts, and storyboards.
- Brand & Tone Adherence: Understanding of brand voice and consistency across all platforms. - Consumer Psychology: Ability to analyse and apply consumer behaviour insights to content. - Market & Trend Analysis: Awareness of industry trends, competitor strategies, and content innovations. - A/B Testing & Optimisation: Skill in experimenting with formats, messaging, and engagement tactics. - Basic Data Skills: Familiarity with Excel/Google Sheets for content tracking and insights.
About The Brands Team At Wellversed
At Wellversed, the Brands & Product Division is where value creation meets innovation. From cutting-edge R&D; to building brands that redefine performance nutrition, we don't just launch products—we shape entire categories. This team drives the full spectrum of brand building—from scientific formulation to crafting powerful consumer connections.