Business Development Executive / Manager – Digital Marketing

Experience: 5-7 Years

Location: Motiaz Royal Business Park, Zirakpur, Punjab

Industry: Digital Marketing / IT Services

Department: Business Development / Sales

Job Summary

We are looking for a result-oriented Business Development Executive / Manager (BDE/BDM) to generate new business opportunities and convert prospects into paying clients for our digital marketing and IT services.

The ideal candidate should be confident in calling, lead generation, Upwork, field sales, networking, client communication, proposal preparation, negotiation, and sales conversion. The candidate will be responsible for managing the complete sales cycle — from identifying potential clients and generating leads to preparing proposals, closing deals, and maintaining client relationships.

Key Responsibilities

- Generate qualified leads through cold calling, email outreach, Upwork, online platforms, referrals, networking, and field sales.
- Identify and approach potential clients who require digital marketing, SEO, social media marketing, website development, PPC, branding, and other IT/digital services.
- Conduct regular outbound calls to prospective clients and understand their business requirements.
- Search and bid on relevant projects through Upwork and other freelancing/B2B platforms.
- Conduct field visits and face-to-face meetings with prospective clients whenever required.
- Build and maintain a strong professional network through industry contacts, referrals, business groups, events, and social platforms.
- Understand client requirements and coordinate with the internal team to develop suitable service solutions.
- Prepare and share business proposals, quotations, presentations,



and service packages based on client requirements.
- Follow up with leads regularly through calls, WhatsApp, email, and meetings to move prospects through the sales pipeline.
- Negotiate pricing, scope, timelines, and commercial terms with prospective clients.
- Convert qualified leads into sales and long-term business relationships.
- Maintain accurate records of leads, follow-ups, meetings, proposals, and conversions in the CRM/HRMS/Sales system.
- Track the complete sales pipeline and ensure timely follow-up on all active opportunities.
- Achieve assigned monthly and quarterly lead generation and sales targets.
- Develop new client acquisition strategies to increase the company's revenue.
- Generate repeat business, referrals, and upselling/cross-selling opportunities from existing clients.
- Coordinate with the delivery/project team after sales closure to ensure a smooth client handover.
- Monitor market trends, competitor offerings, and potential business opportunities.
- Prepare regular reports on leads generated, calls made, meetings conducted, proposals submitted, deals closed, and revenue generated.

Lead Generation Channels The candidate will be expected to generate business through multiple channels, including:
- Cold Calling
- Upwork
- Email & WhatsApp Outreach
- Field Sales
- Client Referrals
- Professional Networking
- LinkedIn and other social platforms




- Business Events & Networking Groups
- Existing Client References
- Online B2B Platforms

Required Skills
- Excellent verbal and written communication skills.
- Strong sales and negotiation skills.
- Good convincing and presentation abilities.
- Ability to identify customer needs and recommend appropriate digital solutions.
- Strong follow-up and relationship-building skills.
- Good understanding of digital marketing services.
- Experience with Upwork or similar freelancing platforms will be an advantage.
- Comfortable with cold calling and field sales.
- Ability to prepare professional proposals and quotations.
- Robust networking and client acquisition skills.
- Target-oriented and self-motivated approach.
- Good knowledge of MS Office/Google Workspace and CRM systems.
- Ability to work independently as well as coordinate with internal teams.

Preferred Experience Candidates with experience in any of the following will be preferred:
- Digital Marketing Sales
- IT/Software Sales
- SEO/SMM/PPC Sales
- Website Development Sales
- B2B Sales
- Lead Generation
- Upwork/Freelancing Platform Sales
- Field Sales
- Business Development

Key Performance Areas (KPIs) Performance will primarily be evaluated on:
- Number of qualified leads generated
- Outbound calls and client conversations
- Upwork proposals/bids submitted
- Client meetings and field visits
- Proposals/quotations submitted
- Follow-up effectiveness
- Lead-to-client conversion
- Current clients acquired
- Sales revenue generated
- Repeat business and referrals
- Achievement of monthly/quarterly sales targets

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 BDE/BDM – Digital Marketing (Zirakpur)
🏢 TC consultancy
📍 Zirakpur