16 Sep
|
Kuya Technologies
|
Coimbatore
16 Sep
Kuya Technologies
Coimbatore
About the RoleWe’re looking for a B2B Marketing Manager to own B2B messaging, marketing programs, and lead-generation initiatives across Amber Group’s growing portfolio of technology brands.
This role will work closely with Amber’s engineering team, turning technical product capabilities into clear market-facing messaging, campaigns, sales collateral, and customer-facing proof.
The primary focus will be on Amber Connect’s distributor and fleet-aggregator ecosystem, while also driving B2B campaigns for Amber Innovations, Amber IoT, and Amber CyberEye.
What You’ll Own
- Lead B2B campaigns and lead-generation initiatives across multiple technology brands.
- Manage marketing initiatives for Amber Connect’s distributor and fleet-aggregator relationships.
- Develop distributor programs, portal content, and co-marketing assets.
- Build and maintain account-based research and target-account lists across supported brands.
- Create case studies, one-pagers, sales collateral, tender documents, and RFP response kits.
- Expand Amber’s LinkedIn thought-leadership program across relevant business leaders.
- Work directly with engineering teams to understand products and develop marketing content with accurate technical detail.
- Support B2B marketing initiatives across Amber Learn, AmberPay, Amber Nexus, and other relevant brands.
- Coordinate multiple campaigns and deliverables across different business units.
What Success Looks LikeIn the initial phase, success will include:
- Building approximately 150–160 researched target accounts across the portfolio.
- Running five focused campaign waves across the primary B2B brands.
- Developing reusable case studies, tender templates, one-pagers, and sales kits.
- Establishing a live Amber Connect distributor BIB.
- Initiating 2–3 new distributor conversations through targeted marketing efforts.
- Creating stronger collaboration between marketing, sales, and engineering.
What We’re Looking For
- 3+ years of experience in B2B or enterprise marketing.
- Experience managing marketing across multiple products, brands, or business units.
- Robust experience in B2B campaigns and lead generation.
- Ability to write compelling case studies, sales collateral, tender documents, and RFP responses from technical source material.
- Strong research and account-based marketing (ABM) skills.
- Experience with partner, channel, or distributor marketing is a strong advantage.
- Excellent project management and organizational skills.
- Ability to manage multiple campaigns simultaneously without losing attention to detail.
- Strong communication and collaboration skills.
- Comfortable working closely and in person with engineering teams in India.
Why Join This Role?This is an opportunity to build B2B marketing programs across a multi-brand technology portfolio, rather than managing a single product. You’ll work directly with engineering teams, develop real technical marketing assets, build targeted B2B campaigns, support distributor growth, and contribute to marketing programs with measurable business outcomes.
📌 B Marketing Manager (Coimbatore)
🏢 Kuya Technologies
📍 Coimbatore