What We’re Looking For:

We are specifically looking for a B2B-focused performance marketer, not a generic digital marketer.

The ideal candidate should have hands-on experience in building and managing campaigns that generate relevant B2B leads, qualified opportunities and demos.

Key Responsibilities

LinkedIn Ads – Primary Focus

- Plan, execute and optimize B2B LinkedIn Ads campaigns.
- Build campaigns based on ICP, industry, company size, job function, seniority and decision-makers.
- Manage Lead Gen Forms, website conversion campaigns and retargeting.
- Run A/B testing for audiences, creatives, messaging and landing pages.
- Optimize campaigns based on CPL, lead quality, MQL, SQL and demo conversions.

B2B Lead Generation & Full Funnel

- Build and optimize the complete funnel:

ICP → Audience → Campaign → Lead → MQL → SQL → Demo → Opportunity

- Understand B2B buying journeys and decision-making processes.
- Work closely with the Sales/BDA team to improve lead quality and conversions.
- Focus on qualified leads and pipeline, not just lead volume.

Google & Meta Ads

Plan and manage relevant Google Ads and Meta Ads campaigns.

Keyword, audience and competitor research.

Campaign optimization, retargeting and conversion tracking.

Monitor CPC, CTR, CPL and conversion performance.

SEO, Website & Organic Growth

- Working knowledge of SEO and website optimization.
- Keyword research and on-page SEO.
- Blog/content planning.
- Website and landing-page optimization.
- Backlink and off-page SEO strategy.




- Identify opportunities to improve organic traffic and conversions.

Analytics & Reporting

- Track and analyze campaign performance.
- Work with tools such as GA4, CRM and advertising platforms.
- Report on CPL, MQL, SQL, demos, conversion rates and overall campaign performance.
- Identify what to scale, optimize or stop based on data.

✅ Must-Have Requirements

- 1+ year of hands-on performance marketing experience
- Strong B2B lead-generation experience
- Proven hands-on experience with LinkedIn Ads
- Strong understanding of ICP and B2B audience targeting
- Understanding of the complete B2B marketing & sales funnel
- Experience with Google Ads and Meta Ads
- Working knowledge of SEO, backlinks, blogs and website management
- Strong analytical and data-driven approach
- Ability to independently plan, execute, analyze and optimize campaigns

⚠️ Key

B2B experience is mandatory.

Candidates whose experience is primarily in B2C, e-commerce, influencer marketing, social media management or generic digital marketing may not be suitable for this role.

We are looking for someone who has actually managed B2B campaigns and can demonstrate real results.

? Before Applying

Please be prepared to share details of your previous B2B campaigns, including:

B2B Industry | ICP | Campaign Objective | Platform | Budget | Leads Generated | CPL | MQL/SQL | Demo Conversions | Results

Campaign screenshots, reports or case studies will be an added advantage.

? Interested candidates can DM us with their CV and relevant B2B performance marketing experience.

📌 B Performance Marketing Specialist (India)
🏢 Humans of Globe Magazine
📍 India