The search landscape is being rewritten in real time. Google is no longer the only front door, buyers now discover, evaluate, and decide through ChatGPT, Gemini, Claude, and AI Overviews.

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nWe are looking for an AVP - SEO to lead this shift from the front, someone who can build and scale our AI-driven discovery practice while owning revenue, margin, and delivery excellence spanning AIO/GEO, SEO, Content, Performance, and CRO. This is a builder's role. You will define how an entire organization thinks about AI visibility.

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nKey Responsibilities

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n1. Lead AI-Driven Discovery (AIO/AEO/GEO) Practice

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- Own AIO/AEO/GEO practice: strategy, delivery frameworks, and client outcomes
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- Build and evolve the standard operating playbook for AI visibility, covering technical readiness, content authority, and brand presence across AI platforms
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- Educate clients honestly on what AI can and cannot deliver, and set the right expectations early
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- Train and upskill delivery teams so the entire organization speaks a consistent, credible AIO & LLM narrative
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- Stay ahead of a fast-moving landscape (LLM behaviour, platform updates, ranking signal shifts) and translate that into strategy changes before competitors catch up
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n2. Revenue & Margin Accountability

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- Own revenue and margin outcomes for your portfolio, tracked against real dashboards
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- Protect and grow margins through smart resourcing and effort tracking, without compromising delivery quality
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- Retain enterprise accounts for the long term by staying close to outcomes
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- Shape winning proposals with the sales team, with AI-driven discovery expertise as your edge in the room
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- Spot and convert cross-sell and upsell opportunities as client needs evolve toward AIO and beyond
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n3. Delivery & Operational Excellence

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- Ensure high-quality, timely, outcome-driven delivery across every account in your portfolio
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- Track effort variance against baseline estimates across SEO, Content,



and every COE, and act on what the numbers tell you
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- Build a structured project review cadence with clear KPIs and clear ownership at every level
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- Continuously improve delivery processes through standardization and automation, not more headcount
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n4. Systems, Automation & Governance

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- Drive adoption of ERP as the single source of truth for tracking, billing, and performance.
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- Build a culture where managers and teams use data to catch problems before they become escalations
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- Maintain strong client satisfaction and resolve risks and escalations before they threaten the relationship
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- Identify what can be automated (keyword research, technical audits, reporting, etc.) and partner with tech to build it
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n5. People Leadership & Capability Building

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- Build a robust leadership pipeline of managers and future leaders within your unit
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- Set clear goals, KPIs, and career paths for your team
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- Drive continuous learning through structured training and mentorship, not just annual reviews
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- Build a culture of ownership and accountability that scales as the team grows
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nWhat You Bring

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- 8+ years in digital marketing, SEO, or a related domain, with at least 2+ years owning revenue or business-unit performance
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- Real, hands-on AIO/AEO/GEO expertise. You should be able to walk into a room of CMOs and explain how AI platforms actually decide what to cite
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- Experience managing large enterprise accounts and multi-disciplinary teams
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- Strong commercial instincts: you understand margins, utilization, and what actually drives profitability, not just delivery
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- Comfort with dashboards, data, and systems as the way you run a business
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- A genuine builder's mindset. You'd rather create the playbook than just follow one
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nIf you have already built something like this inside your current organization and are ready to do it at a bigger scale, we would like to talk. Interested candidates can also share their resume at [email protected]

📌 AVP - SEO (Ramatola)
🏢 Infidigit
📍 Ramatola