Role & responsibilities

1. Digital Marketing Strategy

- Develop and execute the overall digital marketing strategy aligned with business, brand and project sales objectives.

- Build digital strategies for new project launches, ongoing projects, inventory liquidation and brand campaigns.

- Define digital customer acquisition strategy across different customer segments and geographies.

- Develop annual and project-wise digital marketing plans, budgets and KPIs.

- Identify emerging digital platforms, technologies and consumer trends relevant to the real estate industry.

1. Performance Marketing &
- Lead Generation

- Lead performance marketing across Google, Meta and other relevant digital platforms.

- Drive high-quality leads for real estate projects while optimizing CPL, CPQL, CAC and conversion rates.

- Develop and manage performance campaigns across the complete funnel awareness, consideration, lead generation, retargeting and conversion.

- Optimize campaign performance through continuous testing of audience segments, creatives, landing pages, keywords and bidding strategies.

- Work closely with the Sales and CRM teams to improve lead quality and lead-to-booking conversion.

- Establish campaign-level ROI and revenue attribution mechanisms.

1. Project / Property Digital Marketing

- Develop digital marketing strategies for individual real estate projects based on project positioning, target audience, location and sales objectives.

- Drive digital campaigns for project launches, pre-launches, inventory campaigns and special sales initiatives.





- Create differentiated digital communication for luxury, premium, mid-segment and commercial real estate projects.

- Manage digital presence across project websites, microsites, landing pages, social media and property portals.

- Ensure consistency of project messaging across all digital touchpoints.

1. Media Planning &
- Budget Management

- Own digital media planning and budget allocation across projects and channels.

- Manage significant digital media spends with a strong focus on ROI and cost efficiency.

- Evaluate performance of digital channels and reallocate budgets based on business outcomes.

- Manage digital agencies, media agencies, creative agencies and technology partners.

- Negotiate commercial terms and ensure effective utilization of marketing budgets.

1. SEO, SEM &
- Website Performance

- Drive SEO and SEM strategy to improve organic visibility and qualified traffic.

- Optimize project and corporate websites for search, user experience and lead conversion.

- Monitor website traffic, engagement, bounce rates, conversion rates and lead journeys.

- Work with technology teams to improve website speed, UX/UI, tracking and conversion performance.





- Develop effective landing-page strategies for campaigns and project launches.

1. Social Media &
- Brand Building

- Develop and execute social media strategy across relevant platforms.

- Build strong digital visibility and engagement for the corporate brand and individual projects.

- Manage content calendars, campaigns, influencer collaborations and digital activations.

- Leverage social media for brand storytelling, project launches, customer engagement and reputation building.

- Monitor digital sentiment, online reputation and competitor activity.

Preferred candidate profile

- 1218 years of overall experience, preferably with substantial experience in digital marketing within the real estate industry.

- Proven experience in handling digital marketing for a real estate developer / property company / Any other Industry.

- Strong experience in performance marketing, lead generation and digital media management.

- Experience handling multiple real estate projects and significant digital marketing budgets.

- Strong understanding of the complete digital funnel from lead generation to sales conversion.

- Experience in Google Ads, Meta Ads, SEO/SEM, social media, analytics and marketing automation.

- Strong commercial and analytical orientation with the ability to link marketing activities to business outcomes.

- Experience managing digital agencies and large cross-functional teams.

- Solid stakeholder management and communication skills.

- Experience presenting digital performance and strategy to senior management.

📌 Asst. Vice President - Digital Marketing (Gurugram)
🏢 Lavish Buildmart
📍 Gurugram