We are looking for a performance-driven Assistant Manager Meta Operations to manage campaign strategy, execution, optimization, and performance across Meta platforms (Facebook Instagram).

The role will focus on driving operational excellence, campaign performance, and revenue outcomes across advertiser portfolios in a quick-paced AdTech environment. The ideal candidate should have strong hands-on expertise in Meta Ads Manager, campaign optimization, audience experimentation, and tracking.

Key Responsibilities

- Own the end-to-end execution and management of Meta Ads campaigns across performance and brand objectives.
- Design, launch, monitor, and optimize campaigns to achieve key performance metrics including CPA, ROAS, CTR, and conversions.
- Manage advertiser accounts and act as a key Account Management and Client Management point of contact, ensuring effective communication, performance alignment, and timely resolution of client requirements.
- Work closely with clients and internal stakeholders to understand business objectives, translate them into campaign strategies, and drive performance outcomes.
- Conduct structured A/B testing and audience experimentation to identify opportunities for performance improvement.
- Implement best practices across bidding strategies, audience segmentation, creatives, placements, and funnel tracking.
- Monitor campaign performance dashboards and proactively identify trends, gaps, and actionable optimization opportunities.
- Work with DTC brands to understand their business objectives, customer journey, conversion funnel, and performance marketing requirements.
- Collaborate with Analytics and other internal teams to improve measurement, attribution, and reporting accuracy.
- Manage and troubleshoot MMP and third-party integrations to ensure accurate tracking, attribution, event flow, and campaign measurement.
- Act as the operational point of contact for internal Sales and Account teams, ensuring smooth campaign execution and issue resolution.
- Troubleshoot campaign delivery,



tracking, and performance-related challenges.
- Stay updated with Meta Ads policies, algorithm changes, new features, product rollouts, and platform best practices.
- Contribute to process improvements and scalable operational practices across the Meta Operations function.
- Collaborate with relevant teams on Google Ads campaigns and performance initiatives, where required.

Required Experience Skills
- 47 years of experience in Performance Marketing, Ad Operations, Paid Media, or Digital Advertising.
- Hands-on experience working with DTC brands, with a strong understanding of DTC performance marketing, conversion funnels, customer acquisition, and revenue-driven campaign objectives.
- Deep hands-on expertise with Meta Ads Manager and campaign management.
- Strong understanding of campaign setup, optimization, bidding, audience targeting, and performance measurement.
- Experience in Account Management and Client Management, including managing client relationships, understanding business objectives, communicating performance, and handling client requirements.
- Strong knowledge of performance metrics such as CPA, ROAS, CTR, CPC, CPM, and conversion rate.
- Good understanding of tracking and measurement technologies including Meta Pixel, SDKs, Conversion API (CAPI), and event tracking.
- Hands-on understanding of MMP and third-party integrations, including implementation, troubleshooting, event mapping, attribution, and data validation.
- Experience in AdTech, digital media, performance marketing agencies, or advertising platforms is preferred.
- Strong analytical, problem-solving, and stakeholder-management skills.
- Ability to work in a fast-paced, performance-driven environment with multiple campaigns and stakeholders.
- Knowledge of Google Ads and campaign management is an added advantage.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Manager ? Meta Operations - Ultra, Gurugram
🏢 Affle
📍 Gurugram