- Marketing activities- Exhibitions, road shows, demo, advertisements in magazines, bill board, communication, media planning & designing, internal communication web marketing etc.
- Keep track of all MH related exhibitions in the country and making a proposal to the management based on effective criteria.
- Website management
- CRM software management.
- Market analysis on monthly basis (Share market on WITS basis, analysis of order booking by product type, industry segment type).
- Keep a track of industrial trends, competitor activities & other developments in MHE industry and keep the regional managers informed.
- Competitor Data analysis and pay close attention to effectiveness of each marketing activity by frequent communication with sales team.
- Order loss/ Win analysis.
- Reports and MIS.
- Managing and designing Incentive schemes for sales & its implementation.
- Monitoring & visualizing the territory coverage by Sales team.
- When YTD sales/order unit s results are behind the target then plan and implement campaigns to recover delays with PDCA approach.
Secondary Responsibilities
- Must have excellent communication skill
- Relevant work experience in capital good marketing preferred
- Must have very good analytical skill
Essential Qualification
MBA- Marketing from a recognised university
Experience
8-10 Years post Qualification (MHE/Industrial/Construction equipment) Marketing experience on capital equipment preferably MHE/Construction equipment
Desired Work Experience
- Should have exposure to market research and analysis
- Should have handled marketing and sales promotion activities
Competencies Required
- Must have valuable command over written and verbal communication.
- Must have analytical and decision-making skills.
- Good in MS-Office.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Assistant Manager / Deputy Manager- Marketing (Gurugram)
🏢 Toyota Material Handling India
📍 Gurugram
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