Company Description Deevin Seismic Systems Pvt. Ltd. is a leading Indian provider of bridge structural systems and an ISO 9001:2015 certified, NABL-accredited manufacturer. From its state-of-the-art facility in Mandideep, Bhopal, the company operates extensive manufacturing and in-house testing capabilities across a broad range of products, including bridge bearings, expansion joints, geo-products, and pre/post-tensioning systems.

Deevin’s solutions are trusted by major infrastructure authorities such as NHAI, DMRC, Northern Railway, BRO, and various state agencies, making it a recognized name in highway, railway, and metro bridge projects. The organization’s R&D;, design, and testing teams collaborate closely with architects and consultants to transform design concepts into validated, field-ready products, supported by rigorous in-house testing. Deevin is committed to modern, practical technology, competitive pricing, and comprehensive customer support before and after every sale.

Role Description The Assistant General Manager Marketing is a full-time, on-site role based in Bhopal, responsible for driving marketing strategy and execution for Deevin’s bridge structural and seismic product portfolio. This role oversees the development and implementation of marketing plans, including market research, brand positioning, and promotional campaigns targeting infrastructure authorities, consultants, and contractors. Day-to-day responsibilities include managing digital and offline marketing initiatives,



coordinating with sales and technical teams to create product-focused communication, and preparing marketing materials, presentations, and case studies.

The role involves building and maintaining relationships with key stakeholders, analyzing market and competitor data, and reporting on campaign performance to support business growth.

The Assistant General Manager

Marketing will also guide the marketing team, manage budgets, and ensure alignment with organizational objectives and industry standards.

Qualifications

- Robust marketing strategy and planning skills, including market analysis, segmentation, and campaign development.
- Experience in B2B industrial or infrastructure marketing, preferably in construction, engineering, or structural systems.
- Proficiency in digital marketing tools and channels, such as websites, social media, email campaigns, and marketing analytics.
- Ability to develop product-focused content, presentations, brochures, and technical marketing collateral in collaboration with R&D; and sales teams.
- Excellent communication, negotiation, and stakeholder management skills for working with internal teams and external clients, consultants, and authorities.
- Proven experience in team leadership, project management, and budget handling in a marketing function.
- Bachelor’s or Master’s degree in Marketing, Business Administration, Engineering, or a related field.
- Familiarity with infrastructure tender processes, government projects, and long sales cycles is an advantage.
- Strong analytical

📌 Assistant General Manager Marketing (Bhopal)
🏢 Deevin Seismic Systems
📍 Bhopal