About the Role

Vidya Lamtech LLP, under the brand Vidyalam Laminates, operates in the laminates and interior/building materials segment. The Company is focused on expanding its market presence and building a solid network of distributors, dealers, retailers, contractors, architects, and other channel partners. We are looking for an experienced and result-oriented Area Sales Manager to drive sales and business development in an assigned territory of Uttar Pradesh, develop the channel network, achieve sales targets, and lead the field sales team.

Territory Coverage The Area Sales Manager will be responsible for a specific assigned territory/district within Uttar Pradesh. The exact territory will be defined by the Company based on business requirements, market potential, and organizational structure. Regular market visits and travel within the assigned territory will be required. Candidates should have strong knowledge of their assigned UP market and relevant dealer/distributor network.

Key Responsibilities

- Supervise, guide, and manage a team of Sales Executives in the assigned territory.
- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop, appoint, and manage distributors, dealers, and retailers.
- Identify and acquire new dealers and customers and expand market coverage.
- Build relationships with distributors, dealers, retailers, contractors, architects, and other trade partners.
- Conduct regular market visits and ensure effective territory coverage.
- Drive primary and secondary sales through the distributor and dealer network.
- Generate leads and convert enquiries into orders.
- Promote Vidyalam Laminates products, designs, specifications, and new launches.
- Monitor competitor products, pricing, schemes, dealer margins, and market activities.
- Ensure proper implementation of Company pricing, schemes, and sales policies.
- Follow up on outstanding payments and ensure timely collection.
- Coordinate with internal teams regarding orders,



quotations, dispatches, samples, and customer requirements.
- Maintain records of sales, visits, leads, orders, collections, and market activities.
- Submit regular sales, collection, and market reports to the RSM/management.
- Provide market feedback and recommend strategies for sales growth and territory expansion.

Distributor & Dealer Management

- Develop and maintain a strong distributor and dealer network.
- Identify potential distributors/dealers in uncovered markets.
- Ensure proper product availability and stock movement.
- Increase dealer activation and dealer-wise sales.
- Maintain professional relationships with channel partners.
- Monitor distributor performance and take corrective action where required.

Collection Responsibility

- Ensure timely collection of outstanding payments from distributors and dealers.
- Maintain proper credit discipline as per Company policy.
- Follow up on pending payments and report significant outstanding amounts to the RSM.

Candidate Requirements

- Prior experience in supervising or managing a field sales team is preferred.
- Education: MBA / Graduation.
- Minimum 5+ years of relevant sales experience.
- Experience in laminates, plywood, furniture, building materials, interior products, or allied industries preferred.
- Strong knowledge of the Uttar Pradesh market and dealer/distributor network.
- Proven track record of achieving sales targets and developing new business.
- Strong communication, negotiation, and relationship-management skills.
- Good understanding of distribution, primary sales, secondary sales, and dealer management.
- Ability to independently manage an assigned territory and deliver results.
- Willingness to undertake extensive field travel.
- Strong market development and customer acquisition skills.

Reporting Structure The Area Sales Manager will report directly to the Regional Sales Manager (RSM) and provide regular updates regarding sales, collections, market activities, distributor/dealer performance, and territory development.

📌 Area Sales Manager (Uttar Pradesh)
🏢 Vidya Lamtech
📍 Uttar Pradesh