Key Responsibilities

1. Channel Sales & Distribution Management

- Oversee and optimize the primary and secondary sales through the existing distribution network.
- Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).
- Monitor distributor health, including stock levels, credit limits, and ROI.

2. New Dealer & Distributor Appointment

- Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
- Conduct market mapping to identify "white spaces" where the brand is underrepresented.
- Lead the negotiation and documentation process for new channel partners.

3. Sales Strategy & Execution

- Meet and exceed monthly, quarterly, and annual sales targets.
- Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
- Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.




- Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

4. Field Leadership & Traveling

- Hiring of current field staff
- Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.
- Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Preference

- Vehicle: Candidate must have a bike and a valid driving license.
- Education: Graduation is preferred; however, candidates with good relevant experience may also be considered even if they are not graduates.
- Age Limit: Up to 45 years

Experience: 38 years in FMCG/Food Industry Industry: FMCG / Food & Beverages / Spices

📌 Area Sales Manager (FMCG) (Bengaluru)
🏢 JSG Consulting
📍 Bengaluru