TCS Hiring for Adobe Analytics Developer Role!

TCS presents an excellent opportunity for Adobe Analytics Developer Role!!

Job Title: Adobe analytics Developer

Work Location: Chennai

Experience Range: 8+ yrs

Mode of Interview : Walk-in

Walk-in Location : Chennai

Job Requirements*

- 8 + Years of experience.
- Experience handling and managing Digital Analytics tools like Adobe analytics, Google analytics, AppsFlyer (or similar Mobile attribution tool), etc and Tag management tools like Adobe Launch.
- Experience in implementation AEP SDK (end to end) with Adobe SaaS integration.
- Experience in auditing and command on Tag Monitoring tools – ObservePoint, Analytics Health Dashboard.
- Experience is Data Compliances like GDPR, PDPA, and Consent Management Tool.
- Bachelors / Master’s degree holder. Overall experience of 7+ (depends of job band it can vary) years of experience in core and relevant field of setting up or working in high performance Digital analytics environment is a must
- Proficiency in statistical and database concepts. Experience with visualisation tools like Tableau
- Experience in technologies like R, Python, SQL is an added advantage
- Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile setting
- Strong presentation and communication skills to deal with a broad set of stakeholders, ability to tell a story through data, identify opportunities and drive action plans

Key Responsibilities*





- Hands on experience in Digital analytics tools like Adobe analytics, Google Analytics, Appsflyer is required with focus on following
- Web & Mobile analytics: To drive better understanding of customer journey, CTAs, events, marketing channel rules, integrations
- Measurement & Reporting: Manage proper measurement, reporting, analysis and optimisation of online journey’s and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage.
- Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital & Omni channel journey’s
- Will be responsible for business requirements, functional design, configuration, testing, training and implementation of Digital analytics and Mobile attribution tools using tag management platform
- Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs
- Clearly communicating priorities, objectives/goals, mission and acceptance criteria to the Agile Delivery Team
- Prepare BRD and User stories and get them signed-off with country stakeholders. Walkthrough of user stories with implementation teams and agree on implementation timelines.
- Validate deliveries through success metrics, after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution, as required.

📌 Adobe analytics Developer (Chennai)
🏢 Tata Consultancy Services
📍 Chennai