The purpose of this role is to manage a team and provide direct support to delivery teams and their clients providing operational support of one or more elements of the end-to-end client lifecycle, including onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit.:

– TV Activation

Role: Account Manager – TV Activation

Level: L30

Experience: 4–9 years

Role Overview

We are looking for a TV Activation professional with strong experience in television media planning, buying and end-to-end campaign execution. The candidate will be responsible for activating TV campaigns, coordinating with broadcasters and internal teams, monitoring campaign delivery, and ensuring accurate reporting and billing.

Key Responsibilities

- Manage end-to-end activation and execution of television campaigns.
- Translate approved media plans into channel-wise campaign schedules.
- Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
- Handle spot booking, scheduling, inventory management and campaign implementation.
- Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
- Track telecast performance and address under-delivery, missed spots and make-goods.
- Prepare campaign reports,



post-campaign analysis and competitive insights.
- Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
- Ensure campaigns are executed within agreed timelines and client guidelines.
- Build and maintain strong relationships with media partners and stakeholders.

Required Skills

- Solid hands-on experience in TV activation, media planning and buying.
- Proficiency in Mediaocean and Prisma.
- Good understanding of BARC data, GRPs, CPRP, reach, frequency and TV ratings.
- Experience in campaign monitoring, optimization, reporting and reconciliation.
- Strong numerical, analytical and negotiation skills.
- Ability to manage multiple campaigns and stakeholders simultaneously.
- Excellent communication and problem-solving abilities.

Preferred Candidate Profile

- 4–9 years of relevant experience in television media activation.
- Experience working with a media agency or handling large-scale TV campaigns.
- Ability to independently manage campaigns from planning handover through closure.

Location: DGS India - Chennai - Anna Nagar Tyche TowersBrand:

ParagonTime Type:

Full timeContract Type:

Permanent

📌 Account Manager - TV Activation (Chennai)
🏢 dentsu
📍 Chennai