- We are seeking a driven and strategically strong Account Manager Mainline to lead and manage ATL/BTL brand mandates.
- The ideal candidate will bring solid advertising agency experience, strong client relationship skills, and the ability to drive business retention and growth within the Mainline cluster.
- This role requires a balance of client servicing excellence, strategic thinking, execution oversight, and revenue responsibility.
Key Responsibilities:
- Client Leadership &
- Servicing
- Act as the primary point of contact for assigned mainline clients
- Build long-term, trusted client relationships
- Ensure seamless communication between client and internal teams
- Anticipate challenges and proactively resolve issues Strategy &
- Campaign Development
- Understand clients business objectives and develop aligned advertising strategies
- Lead campaign planning across Print, TV, Outdoor, Retail, Packaging and other ATL/BTL formats
- Present campaign proposals and creative concepts confidently to clients
- Collaborate closely with Copy, Art, Design, and Production teams Business Retention &
- Growth
- Drive account growth through upselling and cross-selling opportunities
- Ensure business retention and contribute to recent business pitches
- Support revenue targets within the Mainline cluster structure Project &
- Financial Management
- Manage timelines, budgets, and scope of work
- Monitor campaign performance and share actionable insights
- Ensure profitability and operational efficiency of accounts Experience &
- Qualifications
- 7+ years of experience in advertising agency (Mainline experience preferred)
- Strong understanding of ATL/BTL campaigns and brand communication