Industry: Advertising Agency
Experience: 5+ Years
About the Role
We are looking for an experienced and proactive Account Director to manage the account end-to-end, across mainline advertising, e-commerce creatives, packaging, and other communication requirements.
The ideal candidate should have strong client servicing and account management skills, along with a good understanding of studio-led and packaging work. Since the client is a highly strategy-led brand, the candidate should also possess a strong working understanding of brand and communication strategy and be able to translate strategic thinking into effective creative briefs and execution.
Key Responsibilities
- End-to-End Account Management
- Manage the accounts end-to-end, acting as the key point of contact between the client and the agency. - Understand client requirements, translate them into clear briefs, and drive projects from briefing to final delivery. - Manage multiple projects simultaneously while ensuring quality, timelines, and client expectations are met. - Build and maintain strong relationships with key client stakeholders. - Proactively identify client needs and opportunities to strengthen the account.
- Mainline & E-Commerce Creatives
- Manage the development and execution of mainline advertising creatives across relevant communication platforms. - Handle e-commerce creative requirements, ensuring assets are aligned with brand guidelines and platform requirements. - Work closely with creative, studio, design, content, and other internal teams to deliver high-quality outputs. - Ensure consistency of brand communication across offline and digital/e-commerce touchpoints.
- Studio & Packaging Work
- Manage a significant volume of studio-led and packaging-related projects. - Coordinate closely with studio,
design, production, and creative teams for packaging adaptations, artwork, pack shots, product visuals, and related requirements. - Have a solid understanding of studio processes, artwork requirements, adaptations, and production workflows. - Ensure accuracy, attention to detail, and timely delivery of packaging and artwork projects. - Coordinate with relevant stakeholders through the approval and final production stages.
- Strategy & Brand Understanding
- Develop a strong understanding of the brand, business objectives, consumers, and competitive landscape. - Demonstrate a good working knowledge of brand and communication strategy. - Translate strategic objectives into clear creative and communication briefs. - Work closely with strategy and creative teams to ensure that communication is rooted in the brand's strategic direction. - Contribute strategic inputs during client discussions, campaign development, and creative reviews. - Stay updated on category, consumer, competitor, and communication trends.
- Client Servicing & Stakeholder Management
- Lead regular client interactions, status meetings, presentations, and reviews. - Manage feedback effectively and ensure clear communication between the client and internal teams. - Set realistic expectations with clients regarding timelines, deliverables, and dependencies.
- Handle escalations professionally and drive timely resolution of issues. - Build credibility with clients through strong understanding of their business and communication needs.
- Internal Team Coordination
- Work closely with Creative, Strategy, Studio, Production, Digital, E-commerce, and other specialist teams. - Ensure briefs are clearly communicated and teams have the necessary information to execute effectively. - Track project progress and proactively flag risks or delays. - Ensure smooth coordination between various agency functions.
Key Skills & Competencies
- Strong Client Servicing & Account Management - Valuable understanding of Advertising & Brand Communication - Working knowledge of Strategy - Experience managing Mainline & Digital/E-commerce Creatives - Strong understanding of Studio-led Work - Exposure to Packaging & Artwork Management - Strong project management and coordination skills - Excellent communication and presentation skills - Attention to detail - Ability to manage multiple projects and tight timelines - Problem-solving and stakeholder management - Strong commercial and business understanding
Qualification & Experience
- Bachelor's/Master's degree in Advertising, Marketing, Communications, Business Management, or a related field. - 5+ years of relevant experience in an advertising, creative, integrated communications, or branding agency. - Experience handling end-to-end client accounts is essential. - Prior experience with packaging, studio, artwork, FMCG, e-commerce, or consumer brands will be an advantage. - Candidates with a combination of strong client servicing and strategic understanding will be preferred.
Interested candidate share your CV at
[email protected]
📌 Account Director (Chennai)
🏢 R K SWAMY
📍 Chennai