Roles and Responsibilities :

- Develop and execute comprehensive marketing strategies to drive brand awareness, engagement, and conversions across various digital channels.
- Collaborate with cross-functional teams to launch recent products or services, ensuring successful product-market fit and go-to-market plans.
- Design and implement effective campaigns that meet business objectives, leveraging data insights to optimize performance and improve ROI.
- Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines while maintaining high-quality output.

Job Requirements :

- 4-8 years of experience in product marketing or a related field (e.g., advertising agency).
- Proven track record of developing successful product launches with measurable results.
- Strong understanding of creative communication principles for crafting compelling messaging across various formats (text-based vs visual-based).
- Experience working on multiple projects simultaneously under tight timelines.

📌 Product Marketing Specialist (Mumbai)
🏢 Yes Bank
📍 Mumbai