Product & Category Marketing

- Positioning & Strategy: Define the Product Positioning and long-term Product Portfolio Strategy for the roofing division.
- Translation: Convert complex technical specs into Feature-to-Benefit translations that resonate with non-technical buyers.
- NPD Lifecycle: Manage New Product Launch Planning , including naming, packaging, and the R&D; Feedback loop to iterate on existing products.
- Content Suite: Oversee the development of Technical Documentation , Product Brochures , Technical Guides , and Installation Videos .
- Amplification: Curate a library of Case Studies highlighting successful project applications.
- EPDM: Own end-to-end product.

Market & Customer Understanding

- Market Intelligence: Lead comprehensive Market Sizing and Market Share Tracking to identify white spaces and growth opportunities.
- Predictive Analysis: Own the Demand Forecasting process to align marketing efforts with supply chain and production capacities.
- Segmentation: Define Customer Segmentations and develop detailed Personas for industrial, commercial, and residential buyers.
- Journey Mapping: Document the end-to-end Buying Journey , identifying key touchpoints and potential friction for different Use-case identifications .
- Commercial Logic: Conduct Cost-Benefit Analysis for new and existing products to justify value-based pricing.

Pricing & Commercial Support

- Benchmarking:



Execute regular Competitive Price Benchmarking to maintain market agility.
- Incentive Design: Drive Incentive Alignment strategies to ensure the sales force is motivated to sell high-value, strategic categories.
- Sales Enablement: Conduct regular Sales Training sessions to equip the field team with the latest application-based marketing scripts.

Customer Experience & Service

- Retention: Design the Customer Journey , specifically focusing on the Onboarding experience and Warranty communication .
- Engagement: Manage Service Communication and establish robust Complaint Feedback Loops .
- Measurement: Implement and track NPS (Net Promoter Score) to benchmark customer loyalty against industry standards.

Specification, Institutional & Growth

- Specifier Education: Lead outreach and education programs for Architects, Consultants, and Engineers to drive Specification Inclusion .
- Institutional Liaison: Manage Government Liaison activities to ensure product eligibility for large-scale public infrastructure projects.
- Innovation: Proactively explore New Category exploration and Current Business Models (e.g., roofing-as-a-service or integrated solar solutions).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Product Manager (Mumbai)
🏢 Everest Industries
📍 Mumbai