Corporate Marketing Leader

Job Purpose

Lead the Corporate Marketing function by driving brand

strategy, corporate communications, thought leadership, analyst and investor relations,

digital brand presence, and corporate reputation. The role is responsible for

strengthening the company's market positioning, enhancing brand equity, enabling

business growth through strategic marketing initiatives, and ensuring consistent

communication across customers, analysts, investors, media, employees, and other

stakeholders.

Key Result Areas (KRAs)

1. Develop and execute the corporate marketing and communications strategy

aligned with business objectives and long-term growth plans.

2. Drive corporate brand positioning and messaging to establish a

leading Digital Solutions company across global markets.

3. Own the corporate brand architecture, ensuring consistency across all digital,

print, partner, customer, investor, and employee touchpoints.

4. Lead brand refresh, governance, and implementation initiatives while ensuring

seamless integration of newly acquired brands and businesses into the company.

5. Define and execute corporate communication programs including executive

communication, internal communication, external communication, media

engagement, and corporate announcements.

6. Own and continuously enhance the corporate website, marketing automation

platform, newsletters, and other digital communication channels to maximize

engagement and business impact.

7. Develop and execute a comprehensive thought leadership strategy through

whitepapers, research reports, case studies, blogs, executive POVs, webinars,

videos, and other strategic content assets.

8. Collaborate with business units and subject matter experts to develop

differentiated content supporting demand generation, industry positioning, and

sales enablement.

9. Build and manage strategic relationships with industry analysts including





Gartner, Everest Group, IDC, ISG, Forrester, and other influential research

organizations.

10. Lead analyst engagement programs including briefings, inquiries, submissions,

market assessments, and participation in analyst reports to improve company

positioning and visibility.

11. Support Investor Relations initiatives by developing investor communication

materials, quarterly presentations, earnings communication support, and

executive messaging.

12. Drive media relations and corporate public relations initiatives to strengthen the

company's reputation across customers, investors, partners, and industry

communities.

13. Develop and execute social media strategy across corporate and executive

channels while expanding employee advocacy initiatives to improve digital reach

and engagement.

14. Monitor corporate brand performance through marketing analytics, digital

metrics, analyst recognition, share of voice, media coverage, website

performance, and social engagement.

15. Manage marketing technology platforms including CMS, marketing automation,

CRM integrations, analytics, and digital marketing tools to improve operational

efficiency.

16. Own corporate marketing budgets, agency relationships, creative partners,

technology vendors, and external service providers.

17. Partner closely with Business Units, Sales, Product Management, HR, Finance,

Legal, Investor Relations, and Executive Leadership to ensure alignment of

corporate marketing initiatives.

18. Lead, mentor,



and develop a high-performing corporate marketing team while

fostering innovation, collaboration, accountability, and execution excellence.

19. Present corporate marketing strategy, business impact, brand performance, and

marketing ROI to executive leadership and key stakeholders.

Experience & Required Skills

15+ years experience in Corporate Marketing, Brand Management, Corporate

Communications, and Digital Marketing, with leadership responsibility in an IT

services/ITES organization.

Proven experience in developing and executing enterprise-wide corporate

marketing strategies aligned with business growth objectives.

Demonstrated experience in driving corporate brand positioning, brand

transformation, and brand governance across multiple geographies and

stakeholder groups.

Proven track record of managing corporate websites, marketing automation

platforms, and digital communication channels to improve brand visibility and

engagement.

Extensive experience in developing and executing thought leadership initiatives

through research reports, whitepapers, case studies, blogs, webinars, executive

content, and other strategic marketing assets.

Experience collaborating with senior business leaders, sales, product, investor

relations, HR, and external agencies to deliver integrated corporate marketing

initiatives.

Solid expertise in Corporate Marketing Strategy, Brand Positioning, and

Corporate Brand Management.

Strong content strategy and thought leadership capabilities with experience

creating executive-level and industry-focused marketing assets.

Excellent written, verbal, presentation, and executive communication skills with

the ability to influence senior leadership.

Strong analytical mindset with experience measuring marketing effectiveness

through KPIs, analytics, and ROI reporting.

📌 Corporate Marketing Leader (Mumbai)
🏢 Naukri Assist
📍 Mumbai