Role & responsibilities

- Define and execute product strategy, vision, positioning, and long-term roadmap aligned with business objectives.
- Conduct market, customer, competitor, and industry research to identify new product opportunities and growth areas.
- Analyze market trends, customer behavior, competitive offerings, and emerging technologies to inform strategic decisions.
- Develop TAM/SAM/SOM, market-sizing, business cases, financial models, and investment recommendations for recent product initiatives.
- Identify opportunities to improve product-market fit, customer acquisition, retention, engagement, and monetization.
- Partner with Product, Engineering, Design, Data, Marketing, Sales, and Customer Success teams to translate strategy into execution.
- Define product priorities based on customer value, business impact, market opportunity, technical feasibility, and investment requirements.
- Develop and evaluate Go-to-Market (GTM), pricing, packaging, and monetization strategies.
- Establish and track product KPIs, OKRs, North Star Metrics, revenue targets, adoption, retention, conversion, and other business metrics.
- Use product analytics, experimentation, customer insights, and business data to drive strategic decision-making.
- Lead strategic product initiatives from discovery and validation through launch, scale, and optimization.
- Identify gaps in the existing product portfolio and recommend new products, features, partnerships, or market expansions.
- Conduct competitive benchmarking and develop strategies to differentiate products in the market.
- Support annual and long-term product planning, investment prioritization, and resource allocation.
- Evaluate emerging technologies such as AI, Generative AI, automation, cloud,



and APIs for potential product opportunities.
- Develop executive-level presentations, strategy documents, business cases, and recommendations for senior leadership.
- Establish product strategy frameworks, processes, governance, and best practices across product teams.
- Monitor product and business performance and recommend corrective actions when targets are not achieved.
- Facilitate strategic workshops with leadership and cross-functional stakeholders to align priorities and decisions.
- Drive strategic partnerships and ecosystem opportunities where they support product growth.
- Manage strategic risks, dependencies, assumptions, and cross-functional initiatives.

Preferred candidate profile

- 5 to 10 years of experience in Product Management, Product Strategy, Business Strategy, Management Consulting, Growth Strategy, or related roles.
- Proven experience developing and executing product strategies, roadmaps, market-entry strategies, or growth initiatives.
- Strong understanding of market research, competitive intelligence, customer segmentation, product positioning, and product-market fit.
- Experience conducting TAM/SAM/SOM analysis, market sizing, business-case development, financial modeling, and ROI analysis.
- Strong commercial understanding of pricing, monetization, unit economics, revenue growth, customer acquisition, retention,



and profitability.
- Demonstrated ability to use data and analytics to make product and strategic decisions.
- Experience with product metrics such as DAU/MAU, conversion, retention, churn, CAC, LTV, ARPU, engagement, and revenue.
- Strong knowledge of product discovery, experimentation, A/B testing, customer research, and design-thinking methodologies.
- Experience working closely with Product, Engineering, UX/UI, Data, Marketing, Sales, and Customer Success teams.
- Strong understanding of Agile/Scrum product development and product lifecycle management.
- Experience developing Go-to-Market, pricing, packaging, and product launch strategies.
- Strong presentation and communication skills, with the ability to communicate complex strategic recommendations to senior executives.
- Demonstrated ability to influence stakeholders and drive decisions in cross-functional and matrix organizations.
- Strong analytical thinking, structured problem-solving, business acumen, and strategic judgment.
- Experience in SaaS, B2B, B2C, fintech, ecommerce, enterprise software, platforms, or technology products is advantageous.
- Exposure to AI/ML, Generative AI, cloud platforms, APIs, data products, or emerging technologies is highly desirable.
- Experience using tools such as SQL, Excel, Power BI/Tableau, product analytics platforms, Jira, Confluence, or similar tools is advantageous.
- Bachelor's degree in Engineering, Computer Science, IT, Economics, Business, Finance, or a related field; MBA/PGDM is preferred for many strategy-focused positions.
- Product Management, Agile/Scrum, Analytics, or Strategy certifications are an added advantage.

📌 Product Strategy Lead (India)
🏢 Good Co India
📍 India